Train the Trainers 17 & 18 May 2010 Sofia, Bulgaria

CHANGE AGENTS

POLITICS European Parliamentarians National Parliamentarians Policy makers

CHANGE AGENTS POLITICS European Parliamentarians National Parliamentarians Policy makers CIVIL ORGANISATIONS Consumer organisations Minority organisations Workers Unions Teachers unions Religious organisations Political parties Pressure groups

CHANGE AGENTS POLITICS European Parliamentarians National Parliamentarians Policy makers EDUCATIONAL INSTITUTES Research institutes Media training centres Schools for Journalism Universities Regular education CIVIL ORGANISATIONS Consumer organisations Minority organisations Workers Unions Teachers unions Religious organisations Political parties Pressure groups

CHANGE AGENTS POLITICS European Parliamentarians National Parliamentarians Policy makers EDUCATIONAL INSTITUTES Research institutes Media training centres Schools for Journalism Universities Regular education CIVIL ORGANISATIONS Consumer organisations Minority organisations Workers Unions Teachers unions Religious organisations Political parties Pressure groups INDIVIDUALS Journalists HRM-managers Diversity managers Programme makers Opinion leaders Dignitaries Community leaders

MEDIA ENVIRONMENT

LEGISLATION AND CONTROLLING BODIES

MEDIA ENVIRONMENT LEGISLATION AND CONTROLLING BODIES MEDIA USERS

MEDIA ENVIRONMENT LEGISLATION AND CONTROLLING BODIES LABOUR MARKET MEDIA USERS

MEDIA ENVIRONMENTMEDIA OUTLETS LEGISLATION AND CONTROLLING BODIES LABOUR MARKET MEDIA USERS

MEDIA OUTLETS Local, regional, national and global Public and commercial

MEDIA OUTLETS Local, regional, national and global Public and commercial PRINT Newspapers Magazines

MEDIA OUTLETS Local, regional, national and global Public and commercial RADIO Terrestrial Satellite Cable Digital Internet PRINT Newspapers Magazines

MEDIA OUTLETS Local, regional, national and global Public and commercial TELEVISION Terrestrial Satellite Cable Digital Internet RADIO Terrestrial Satellite Cable Digital Internet PRINT Newspapers Magazines

MEDIA OUTLETS Local, regional, national and global Public and commercial TELEVISION Terrestrial Satellite Cable Digital Internet RADIO Terrestrial Satellite Cable Digital Internet INTERNET Portals Websites Weblogs Forums Web Radio Web Television E-zines, journals PRINT Newspapers Magazines

MEDIA OUTLETS

OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

MEDIA OUTLETS COMPANY POLICIES Commercial policies Journalistic principles Programming policies Personnel-policies Diversity policies Sponsor and PR – policies Political alliances OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

MEDIA OUTLETS STAFF Management Journalistic staff Programme makers Technical facilitators Creative facilitators Secretarial staff COMPANY POLICIES Commercial policies Journalistic principles Programming policies Personnel-policies Diversity policies Sponsor and PR – policies Political alliances OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

MEDIA FACILITATORS Press agencies Production companies Facility companies Advertising companies Audience research and ratings institutes Pollsters Manpower agencies Training institutes MEDIA OUTLETS STAFF Management Journalistic staff Programme makers Technical facilitators Creative facilitators Secretarial staff COMPANY POLICIES Commercial policies Journalistic principles Programming policies Personnel-policies Diversity policies Sponsor and PR – policies Political alliances OWNERSHIP Public Independent Government appointees Representation of the audiences Association / membership organisations Commercial Individual Corporate Cross ownership

LABOUR MARKET

BRANCH CENTRES

LABOUR MARKETEMPLOYERS ORGANISATIONS BRANCH CENTRES

LABOUR MARKET VOCATIONAL TRAINING EMPLOYERS ORGANISATIONS BRANCH CENTRES

LABOUR MARKET VOCATIONAL TRAINING EMPLOYERS ORGANISATIONS WORKERS UNIONS BRANCH CENTRES

CONTROLLING BODIES Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press

CONTROLLING BODIES Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press STATUS

CONTROLLING BODIES Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press STATUS RESPONSIBILITIES CONTROLLING BODIES

Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press STATUS ACCOUNTABLE TO WHOM? RESPONSIBILITIES CONTROLLING BODIES

Independent Broadcasting Authorities Councils of Journalism Press complain structures Ombudsman Parliaments Ministry of Press RESPONSIBILITIES MEDIA ORGANISATIONS STATUS ACCOUNTABLE TO WHOM? RESPONSIBILITIES CONTROLLING BODIES

MEDIA CONSUMER

AUDIENCE Program message Information Education Culture

MEDIA CONSUMER AUDIENCE Program message Information Education Culture CONSUMER Licence fee Broadcast tax Cable fee Satellite fee Phone in costs TV- and internet shopping Target group advertisers

MEDIA CONSUMER AUDIENCE Program message Information Education Culture PRODUCER Interactive media Community media Internet Participation in programmes Part of the news CONSUMER Licence fee Broadcast tax Cable fee Satellite fee Phone in costs TV- and internet shopping Target group advertisers

MEDIA CONSUMER AUDIENCE Program message Information Education Culture PRODUCER Interactive media Community media Internet Participation in programmes Part of the news CONSUMER Licence fee Broadcast tax Cable fee Satellite fee Phone in costs TV- and internet shopping Target group advertisers CONTROLLER Ratings Monitoring- and mediawatch activities Consumer organisations Civil organisations

MEDIAUSERS

NGO’s and minority organisations Spokespersons Representation in advice councils

MEDIAUSERS Participation and co-operation in programs Experts Talkshows Entertainment NGO’s and minority organisations Spokespersons Representation in advice councils

MEDIAUSERS Participation and co-operation in programs Experts Talkshows Entertainment Interactive participation Letters to the editor Media monitoring Dialogues with journalists NGO’s and minority organisations Spokespersons Representation in advice councils

MEDIAUSERS Media education School curricula Critical media behaviour Participation and co-operation in programs Experts Talkshows Entertainment Interactive participation Letters to the editor Media monitoring Dialogues with journalists NGO’s and minority organisations Spokespersons Representation in advice councils