How to Build a Better Web site: The Story of Web Design
We spin a yarn.
We tell a tale.
We weave a web.
It’s always a story.
Who you are What you do What you sell Why it is good And why they should buy it.
That’s a story!
What should go where?
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In essence, he’s leading the user, while creating the impression that they are making the choices.
Like a Pied Piper.