TETRA MoU Association and its Regional Forums John Cox Chief Executive Officer

TETRA MoU – Brief History Formed in November 1994 Objective: “Grow the TETRA market and its functionality for the mutual benefit of Users, Potential Users, Regulators, Manufacturers, ETSI, Value Added Service Providers, Application Houses, Test Houses and other TETRA investors world-wide”

TETRA MoU – Structure Chairman Vice Chairman Elected from Board Members Board Member Board Liaison Board Member Spectrum & Regulatory Board Member Public Safety & Security Board Member Finance Board Member Military Liaison Board Member Transport & Utilities Board Member Secretary & CEO

TETRA MoU - Structure Sub Group Structure

Membership 114 members in 30 countries Manufacturers, application providers, integrators, users, operators 7 Regional Forums Australasia France Germany Hungary Norway Russia Southern Africa

How do Forums Work? Local technology promotion benefits from local presence and set-up Size of region to be considered, 1 country or few similar countries TETRA Forum works in cooperation with TETRA MoU Association in the spirit of the Memorandum document –Acknowledged Forum joins the TETRA MoU Association as a member –Forum signs the Memorandum document –Forum membership is open to all who accept the purposes of the Memorandum document

Purpose Framework set by the Memorandum document Rules of TETRA MoU Association state the generic objectives Forum should agree a purpose statement including e.g.: –Promoting TETRA within its area –Facilitating exchange of information –Securing sufficient spectrum –Representing member's interests in regulatory & industry bodies

Forum membership Direct MoU member Local Forum member pick either or both TETRA MoU Association TETRA MoU Member membership fee set by MoU Regional TETRA Forum membership fee set by MoU Local Forum member fee set by Forum membership fee set by Forum & Forum Member

Rules & procedures Forum should agree rules, model made by MoU Acceptance of the Memorandum (MoU) document Acceptance of the Purpose statement of the TETRA MoU Own detailed purpose statement e.g. in local rules Management structure, meetings, decision making by consensus If own budget, some extra things needed

Funding Decide whether own budget & funds are necessary, experience suggests yes If own budget, the Forum may need: –Registration of Forum according to local law –Rules for deciding membership fees/other income sources –Rules for making financial commitments –Rules for auditing and approval of P&L and balance Forum can always apply for financial & other contribution (for example speakers or experts) from TETRA MoU Association for major projects or events

Management structure Avoid bureaucracy if limited resource commitment Administrative meeting once a year –open meetings, should have technology and business focus rather than administrative Own budget brings stricter rules to management Lean management organisation is practical Chairman should be elected once a year –can formally represent the forum outbound Board size & other nominations up to local decision

Activities Promotional work assumed to take biggest effort as long as the market is evolving –seminars and workshops for face to face contact and two-way communication –own web site is a valuable tool, if resources permit regular updating –publications ad hoc or regularly, mailing list Local technical work groups may be needed Representation in spectrum & regulatory bodies sometimes brings tangible results Report your activities to TETRA MoU (& TETRA News)

Communications Knowing the local needs, local language and the right people is a valuable asset Focus on local issues after satisfactory level of general awareness achieved Continuity, regular events, fresh web page Contact point for members etc - web forum? Face to face contact via seminars, workshops Manpower is likely the limiting factor rather than financing - try to find one or two marketing champions Acknowledged Forum can use the TETRA logo Use links to/from

Examples, best practices Websites – (Norwegian) – (German) – (Australasian) – (Russian) – (Southern African) Successful events are run by –German –Norwegian –Russian –Southern African

Thank you