Worldwide Association of Business Coaches Conference Coaching at Digital Media Jim Oher, Oher & Associates, Inc. Paul Jelinek, Senior Vice President, A & E Networks

OHER & ASSOCIATES, INC.2 Coaching at MTV Networks “If you can’t describe what you are doing as a process you don’t know what you are doing” W. Edwards Deming

OHER & ASSOCIATES, INC.3 Agenda  About Oher & Associates  Context of the Coaching – MTV Networks  Why and How did this engagement begin?  Oher & Associates Approach – Action informed by inquiry advocacy and testing  Goals and process  MTV Coaching Model  Q&A  Questions for Paul  Questions for Jim  Questions for the Profession  Additional Comments and Concerns

OHER & ASSOCIATES, INC.4 Coaching Context at MTV Networks The Setting: MTV Network Learning and Organization Development Department Executive Coaching is defined as:  “A one on one leadership tool to improve individual, group and organizational effectiveness”.  Coaching is focused on changing individual behavior through:  Assessment  Feedback  Action planning  Action learning

OHER & ASSOCIATES, INC.5 Coaching Drives Organization Change -  Development of future leaders  Retaining talent at all levels of the organization  Allowing leaders to more effectively manage change  Provides insights into our leadership and management development curricula

OHER & ASSOCIATES, INC.6 Executive Coaching at the individual level BENEFITS: 1. Provides a confidential forum and an objective listener - 2. Involves a customized direct, one-on-one guidance and feedback for our leadership - 3. Delivers immediate results when dedicated to relationships and a development plan

OHER & ASSOCIATES, INC.7 Why and How did the Coaching begin?  Oher & Associates Approach:  Business Results through Action Inquiry  Advocacy  Testing

OHER & ASSOCIATES, INC.8 Why and How did the Coaching begin?  Oher & Associates Approach: INPUTS RESULTS Action Inquiry Advocacy Testing

OHER & ASSOCIATES, INC.9 MTV Coaching: Goals Refined goals: 360 degree feedback process How to work with Creative People Patience and inquiry ahead of frustration Creating Synergy Partnership and Collaboration

OHER & ASSOCIATES, INC.10 Coaching Plan Oher-Jelinek Coaching Plan Understand and Respond to Audience Needs Maximize Partnerships and Collaboration Manage Staff Effectively and Build MTV Leadership Engagement and Capturing of Imagination Clarity Teamwork Sustainable Impact

OHER & ASSOCIATES, INC.11 Process: Focus on for Business Results Concept  Understand and respond to audience needs and interests Actions Conduct pre-meetings to explore the goals, objectives, and viewpoint of your audience Interact inquiry with audience – let their answers guide you Take the pulse of your audience Be flexible--move discussion in different directions when necessary

OHER & ASSOCIATES, INC.12 Process: Focus on for Business Results Concept  Maximize partnerships and Collaboration with groups and Individuals Actions Get people to share their experiences and needs Rules of engagement: Make sure priorities are clear Ensure that there is a clear process for working together (online, ad sales) Ensure that all groups know what you do

OHER & ASSOCIATES, INC.13 Process: Focus on for Business Results Concept  Engagement and Capturing of Imagination Actions Spark creativity through show and tell Less is more in presentations/way you communicate Be Direct Speak in a language the audience understands Recognize and address audience needs

OHER & ASSOCIATES, INC.14 Process: Focus on for Business Results Concept  Manage Staff Effectively Actions Advocacy Set clear expectations Review goals and objectives Set a clear set of deliverables and a process for getting things done Cross pollinate ideas between groups (wireless/video/games) Use outside professional techniques to assist ongoing management

OHER & ASSOCIATES, INC.15 Process: Focus on for Business Results Concept  Build MTVN Leadership Actions Be a thought partnership for MTVN staff Be collaborative and helpful Don’t feel a need or try to control or manage everything Be comfortable with ambiguity Cross pollinate ideas between groups (wireless/video/games) Have a broad perspective--don’t focus on your one group or NICK but MTVN

OHER & ASSOCIATES, INC.16 Questions for Paul and Jim…  What did you learn from the coaching experience?  What did you take to A & E?  What were the sustainable results or outcomes of coaching?  What was the overall value of the coaching engagement—  for you?, For your team?, For the organization?

OHER & ASSOCIATES, INC.17 Questions for Paul and Jim…  What were the strategic outcomes and business results as a result of the coaching?  Is there anything you would change about the coaching process as you reflect on it?

OHER & ASSOCIATES, INC.18 Implications for the Profession  Internal and organizational worlds  Multiple conceptual frameworks

OHER & ASSOCIATES, INC.19 Additional Comments and Concerns  The 360 feedback process – extensive  The value of the coaching uncovered via the process  What would you do differently?  Dilemmas – pulling the plug -  Questions about coaching process – 360 feedback