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Presentation transcript:

This is your title slide

Telegram to Twitter Generational Marketing Working Lunch DiggsGroup all rights reserved2

Rules of engagement Text to Goal: PRACTICAL MARKETING ADVICE Working session dialogue Agenda: –Marketing assumptions –Marketing requirements –Generations review –Generation marketing models DiggsGroup LLC rights reserved3

Telegram to Twitter Learning from Generations Slideshow DiggsGroup all rights reserved4 1._____________________________ 2._____________________________ 3._____________________________ 4._____________________________ 5._____________________________ 6._____________________________

You can do this! When generational marketing makes sense Simplify your marketing effort Build creative, innovative solution sources DiggsGroup LLC rights reserved5 Marketing Assumptions

We are all marketers and responsible for managing our brands DiggsGroup LLC rights reserved6 Marketing Assumptions

Know yourself DiggsGroup LLC rights reserved7 Marketing Requirements

Basic marketing model Win Mindshare to drive results Core user/brand lover Product Frame of relevance Point of difference Payoff Your Story Marketing Requirements

Know your audience DiggsGroup LLC rights reserved9 Marketing Requirements

Building your plans DiggsGroup LLC rights reserved10 Marketing Requirements

Segmentation used wisely accelerates results DiggsGroup LLC rights reserved11 Marketing Requirements

Why talk about generations? DiggsGroup LLC rights reserved12 Generations Review

13 DiggsGroup all rights reserved Silents (66+) TRUE BLUE LOYALISTS Boomers (47- 65) PETER PAN IMPULSIVES Gen X (35-46) GIVE IT TO ME STRAIGHT Gen Y (18-34) IT’S MINE AND I WANT IT NOW Simplifying the generations Generations Review

14 DiggsGroup all rights reserved Silents (66+) TRUE BLUE LOYALISTS Boomers (47- 65) PETER PAN IMPULSIVES Gen X (35-46) GIVE IT TO ME STRAIGHT Gen Y (18-34) IT’S MINE AND I WANT IT NOW Knowing the generations Generations Review

Silents DiggsGroup all rights reserved TRUE BLUE LOYALISTS Size 35 million Mindset Honor sacrifice of elders Defined by: Korean War, Cold War Start, Suburbs, World War II, Elvis When Buying: Practical Brand Loyal Good value Generations Review

Boomers DiggsGroup all rights reserved PETER PAN IMPULSIVES Size 80 million Mindset SELF FULFILLMENT AND IMPROVEMENT Defined by Cold War, TV, Kennedy King assassinations, Civil Rights Movement, Beatles, Vietnam War, First moon landing, Woodstock. When Buying: Want products to save time, increase energy, reduce stress Generations Review

Gen X DiggsGroup all rights reserved GIVE IT TO ME STRAIGHT Size 40 million Mindset CYNICAL, PRAGMATIC, PESSIMISTIC Defined by PC revolution, Japan Inc, Watergate, Iran hostage crisis 1970s oil shocks, Rising divorce rates AIDS, Celebrity focus, grunge music When Buying: Want straight talk Want proof Not brand loyal Generations Review

Gen Y DiggsGroup all rights reserved IT’S MINE AND I WANT IT NOW Size 75 million Mindset OPTIMISTIC, INDIVIDUALS THAT LIKE GROUPS, TONS OF FRIENDS (VIRTUALLY), DIVERSE Defined by Web, dotcom boom and bust, fall of Berlin Wall, soccer moms, Nickelodeon, anime, Monica Lewinsky, 9/11, electronica When Buying: Entertainment, retro, flash Authentic, experience Tech savvy Prematurely affluent Generations Review

Learning Lab-Seniors DiggsGroup LLC rights reserved19 1.Activity levels 2.Fiscal fitness target 3.Variety 4.Multiple ages Generation marketing models

Learning Lab-Boomers DiggsGroup LLC rights reserved20 1.High incomes coming 2.Appeal to self actualization: 1.Smart 2.Hip 3.Sexy 4.Valued Generation marketing models

Learning Lab-Generation X DiggsGroup LLC rights reserved21 1.Appeal to self reliance 1.Speed 2.Info 3.Appreciate comfort 2.Provide experiences 3.Affordable quality Generation marketing models

Learning Lab-Moving with Generations DiggsGroup LLC rights reserved22 1.Uncle Sam Wants You 2.Be all you can be 3.Army of One 4.You made the strong, we’ll make them Army strong Generation marketing models

Learning Lab- Generation Y DiggsGroup LLC rights reserved23 1.Low price 2.Fast 3.High quality 4.Variety Generation marketing models

Learning Lab- Generation Y DiggsGroup LLC rights reserved24 1.Techno fueled change 2.Word of mouse 3.1,000s of ‘friends’ 4.Get out there 5.Cause interested Generation marketing models

Your Challenges DiggsGroup LLC rights reserved25

Telegram to Twitter Generational Marketing Working Lunch DiggsGroup all rights reserved26