Interactive Media Regional Advertising Kit East Mid-Atlantic Region.

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Presentation transcript:

Interactive Media Regional Advertising Kit East Mid-Atlantic Region

Why advertise with Media General online? Desirable Audience –Media General’s southeastern footprint delivers the drive market visitors to the Dixie Stampede! Complementary –Media General’s television and newspaper web sites complement traditional media campaigns. Promotional POWER –Media General’s television stations and newspapers have the promotional muscle to cross promote and drive eyeballs to our web sites like no other!

 Over 200,000 page views each month  Over 25,000 unique visitors each month  Over 550,000 page views each month  Over 40,000 unique visitors each month Regarded as genteel, Florence, the largest city in the Northeastern portion of the state, preserves a small town atmosphere while boasting big city amenities. Myrtle Beach, South Carolina “The Grand Strand” Florence, South Carolina “A City of Character” Nearly 60 miles of wide, sandy beaches is one reason this area has evolved as a year-round vacationer’s paradise. The area is home to a staggering array of attractions for every age and every taste.

Charleston, South Carolina “America’s Most Historic City”  Over 130,000 page views each month  Over 15,000 unique visitors each month  Over 118,000 page views each month  Over 14,000 unique visitors each month Savannah, Georgia “The Hostess City of the South” The cultural center of the South, Charleston, with roots to 1670, is truly one of the country’s premier destination cities. The Holy City is a multi-faceted and multi-interesting area that blends its unique charm through history, tourism, cuisine, accommodations and entertainment. Rich in history and old-fashioned hospitality, Savannah, which dates back to 1733, possesses one of the largest historic districts in America. Thousands of architecturally-significant buildings are nestled under giant live oaks that help make Savannah one of the South’s true gems.

 Over 17,000 page views each month  Over 3,000 unique visitors each month Jacksonville, Florida “Florida’s First Coast” With more than one million residents, the Jacksonville region offers continuous growth, endless opportunities and superior quality of life. The best-kept secret in the Southeast, Jacksonville has emerged as a major league city and has rightfully earned the label as “One of America’s Hottest Cities.”

Media General IMD East Mid-Atlantic Region Coverage of the eastern seaboard from Jacksonville, Florida to the North Carolina state line. 1,000,000  Over 1,000,000 page views monthly 100,000  Over 100,000 unique visitors monthly

Regional Packages for maximum online exposure  Top of Page 468x60 Monthly Impressions Targeted ROS 10,000-30,000 $7 $9 31,000-50, ,000-75,  Right Tile 120x90 Monthly Impressions Targeted ROS 10,000-30,000 $5.5 $7.5 31,000-50, ,000-75,  Skyscraper 120x600 Monthly Impressions Targeted ROS 10,000-30,000 $9 $11 31,000-50, ,000-75,  Front Page Sticky Notes – $225 for seven day ad per site Rates are for ads targeted to specified content areas and based on individual sites, ad size, and number of impressions. RATE POLICY: An impression is recorded each time the banner loads on a IMD East Mid-Atlantic website page(s). CPM (Cost Per Thousand Impressions)