Flextronics & Li & Fung Confidential Action Items Li & Fung 1)Review all Concept documents, provide feedback, and provide suggestions to fill gaps. 2)Provide improved Concept diagrams (e.g., SMART Sleeve, SMART Gamer’s Cap, SMART Shelf, and SMART Handbag). 3)Complete additional market demand research working to: a)Increase volumes and expand application of initiatives – we would like higher volumes and broader applications, if possible. b)Provide additional requirements, as necessary, and prioritize requirements. c)Provide any references for market demand that supports market estimates. 4)Provide Total Addressable Market (TAM) volumes (e.g., how many activewear jackets are sold per year by Li&Fung and what % of the market does this represent) for all Concepts. Flextronics 1)Compare proposed initiatives with previous and current Flextronics’ initiatives to look for relevant experiences and related outcomes. Use this experience to prioritize initiatives. 2)Conceptual design a)Estimate effort b)Determine timeline c)Estimate ‘product cost’ 3)Prioritize Concepts based on market volumes, Non- Recurring Engineering (NRE costs), and timelines to bring technology to market. 4)Complete additional market research in conjunction with Li & Fung.
Flextronics & Li & Fung Confidential SMART Sleeve Li & Fung Contacts
Flextronics & Li & Fung Confidential USE CASE / EXPERIENCES See Context Diagrams. REQUIREMENTS Simple Relevant Durable and reliable Silent Not Geeky, Pink and Rugged versions available Enables safety Enhance experience Connected (nice to have) Measurements ROADMAP BENEFITS Functionally ‘cool’. Useful and even practical. Performance enhancing. Improves safety. Connotes status. Can be stealth for those who prefer that. TARGET PRICE / MARKET SIZE Hunting version – year one:15,000 to 20,000 Hunting version – year two:40,000 to 50,000 Ski/snowboard – year one:10,000 to 20,000 Ski/snowboard – year two:40,000 to 50,000 COMPLEXITY / RISK Market acceptance Washable Perception of reliability Warranty after sale – retailer indemnification Price point / volume relationship Regulatory issues/process – (certifications?) PROTOTYPES At least two: Concept Prototype Working Prototype that reflects ~ 90% of the product that will be built SMART Sleeve Start Ramp Concept Prototype 3 mo EV Workable Prototype 4 mo DV 1 mo PV 1 mo MP In Store 4 mo 1 mo Retail Delivery FALL 2016 Ship ~ May, 2016
Flextronics & Li & Fung Confidential CONTEXT DIAGRAMS (USE CASES/EXPERIENCES) CAMPING FISHING HUNTING OUTDOOR SPORTING BULLET PROOF GAME CAM QUIET BUG REPELLANT LOCATION EXTERNAL ENVIRONMENT POSTURE WEATHER SCENT POWER BATTERY SOLAR COMMUNICATION WEATHER REPORT TEMPERATURE CONTROL MATERIALS INTERNAL ENVIRONMENT TEMP RH HR TEAM LOCATION METRICS -Link to Google Maps light room HISTORICAL NETWORK SHARING FISHING SPOTS HUNTING LOCATIONS FAVORITE SPOT industrial SAFETY retail Emotional Must work AGRICULTURE WHERE KIDS FIRST RESPONDER CASUAL SPORT INDOOR DEBRIS LOCATION MANUFACTURING FORESTRY FISHING HUNTING EQUIPMENT OPERATOR TRAFFIC WEATHER AIR OUTDOOR MAINTENANCE CONSTRUCTION HEAVY INDUSTRIAL (e.g., oil and steel) ATHLETE
Flextronics & Li & Fung Confidential CONCEPT DIAGRAMS EMERGENCY BUTTON CHARGING POCKET REMOVEABLE DISPLAY CUFF LIGHT OUTDOOR TEMPERATURE SENSOR CAMERA LEFT- or RIGHT- HAND OPTIONS INTERNAL TEMPERATURE SENSOR