Using OBDII To Create New Revenue Streams and Business Models Highlight – Audiovox Car Connection

Scott Durham Senior Manager, Emerging Solutions Sprint Joe Tegerdine Director, Location Based Products and Services Audiovox Tom Wiese Business Development, Connected Transportation Sprint Nick Lefler Product Manager, Omnilink Car Connection

Car Connection is a consumer focused OBDII solution with a wide variety of built-in features and expandability. Location Based Services (LBS) Tracking Vehicle Health Diagnostics / Maintenance Alerts Driver Safety Restrict Phone Use / Safety Alerts Driver Scoring Risk Mitigation (UBI and PAYD)

Car Connection Vehicle Location (LBS) Boundary Alerts Maintenance Alerts Vehicle Safety Alerts Lot Spot Driver Scoring Cell Lock Restrict Phone Usage Driver Coaching Fuel Saving Tips Stolen Vehicle Recovery

Audiovox Marketing, Distribution, Development Omnilink Web and Mobile Application, Back End Data Processing and Network Activation Sprint Communications, Project Management, Market Research/Consumer Behavior Car Connection Collaborative Approach for a Complex Solution

Challenges Creating Value Value ConsumerChannel Insurance Carrier OBD II data can provide value for each of these customers Key Questions: 1.Raw Data vs. Compiled Scoring? 2.Who Owns the Hardware? 3.Who Pays the MRC? Data Cost? 4.GPS or No GPS? 5.Consumer Interface? 6.Who Owns the Customer? 7.Can we Create Enough Value to Get Each Customer To Pay Something? 8.IP Management / Strategy

Oil Change Reminder Tire Rotation Reminder Created Value  Revenue Consumer Value User Interface Maintenance Alerts Driving AlertsLocation Tools Cell Phone Safety Compiled Driver Score Ins. Carrier Consumer Channel Customer Retention Tools Maintenance Alerts Coupons for Loyalty Members New Customers Insurance Carrier Raw Driver Data Retail Distribution Compiled Driver Score New Lower COA

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