Money, Money, Money! “Economic values” control so much of government, community and social life.

Yes Minister TAXATION

“Economic values” Cover a range of areas in our society: Economic rationalism Economic competition Globalization of markets Economic growth Casualization of employment Consumerism

Consumption Consumption defined in economic terms is the “selection, purchase, use, maintenance, repair and disposal of any product or service.” It is considered an action.

Consumerism Draws from the dual role of economics and culture. It is considered a way of life. It is considered a way of life. Consumerism is a preoccupation with consumption

The Simpsons STEVE MOBS - MAPPLE

1920’s “Thoroughly Modern” Preoccupation with: Self: appearance, fashion House: phones, eclectic items( vacuum cleaners, washing machines) Introduction of automobiles

1950’s “Fordism” Mass production Basic items become fashion items Introduction of credit Emergence of the teenager

1980’s, 1990’s Post Moderm Move from uniformity in production to individual choice Increase spending power fuels economic growth Cycle maintained through reinvention Information technology Communication technology

Pope Benedict “Children and adolescents are being deceived by false models of happiness pushed by adults who lead them down the dead-end streets of consumerism,” the Pope said.

“ Post modern consumer culture is about continuous self- recreation through the accessibility of things which are themselves presented as new, modish, fadish or fashionable always improved always improving.”

“Consumer culture denotes a social arrangement in which the arrangement of lived culture and social resources, between meaningful ways of life and the symbolic and material resources on which they depend is mediated through the market”

THE FEAR IS … THE FEAR