American Chemical Society Mark Carpenter ACS Leadership Conference January 21, 2011 Social Networking for Technical Divisions

Social Networking – What is it? Virtual Space which allows people to: –Promote themselves (profile) –Connect to others (friends) -Share ideas or resources -Collaborate Started with Facebook and MySpace –People connect (or reconnect) with friends –Share information through the wall Professional sites include LinkedIn and ACS Network Social Networking is NOT unprofessional networking American Chemical Society 2

Why Use Social Networks? Extend current activities to virtual space –Augments face-to-face Removes limitations of Geography and Time –Allows the community to tap into more of its members Sharing of information is more efficient –Better than Entire conversation Latest version of documents Leverages synergy of group to create bigger/better ideas Allows users to control the level of interaction American Chemical Society 3

What Can a Division Do on a Social Network? Committees and Task Forces –Private groups to allow discussions and document sharing –Pre- and post-meeting work Meetings –Use group page to highlight agenda and provide other information in single place –Discussions before and after meeting about content and logistics –Promote special events American Chemical Society 4

What Can a Division Do on a Social Network? Networking –Promote expertise in a certain area –Identify others with common interests Science –Use an open group or forum to: Share science techniques, conferences, resources Discuss issues on a specific field/topic Promote offerings of division Collect feedback or input from members American Chemical Society 5

ACS Network Audience is chemical community Sign-on required, but membership not limited to ACS Members (ACS ID) Connect and communicate with others in Network Promote self via profile Basic collaboration tools include –Threaded discussions –Document Sharing –Blogging –Ideation – a new tool to discuss and prioritize ideas Ability to form and customize groups Share and discuss links to other websites (Bookmark this) American Chemical Society 6

Other Social Networks Facebook –More socially oriented, although some business pages and uses –Broad audience –Good for sharing information Wall to wall Events LinkedIn –Professionally oriented –Broad audience –Online resume – great for networking –Allows for formation of groups and discussions American Chemical Society 7

Specialized Social Networks Flickr –A social network to share photos. –Commenting and group formation allowed –User can set level of interaction with others –In system messaging available YouTube –A social tool to share videos –Commenting and sharing available Twitter –A social tool based on microblogging (140 characters) via mobile phone texting –Available online or via RSS feeds –Integration with ACS Network in future American Chemical Society 8