The new Marketing Landscape Bzupages.com Presented by : Muhammad Wasif Laeeq BSIT07-01

The new Marketing Landscape These are challenges to marketing strategies , due to Impact of changes in marketplace. The marketplace is changing dramatically… We should change our marketing strategies according to these changes. A company which has ability to change its strategies , with the pace of change of marketplace, gets more competitive advantages. Bzupages.com

New Marketing Landscape The New Digital age Globalization Ethics & Social Responsibility Not for Profit Marketing Bzupages.com

The new Digital Age (Internet Tecnology) The explosive growth in computer & telecommunication has a major Impact on Businesses & Marketing The Internet Technology has created exciting new ways to Learn about & Track customers , and to Create Products that fulfill customer needs. Technology is also helping companies to distribute products more efficiently and effectively. Bzupages.com

Internet technology Video Conferencing Web Portals (e-commerce) Advertising Tools Bzupages.com

Brick & Mortar AND Click & Mortar Brick-and-Mortar: Companies that have physical presence (A Building made up of Bricks) and provide face to face consumer experience. Click- Only : Companies that have no Building for it’s operation, Every thing is Online. Click-and-Mortar: Many Brick-and-mortar companies have also started e-marketing to attract customers. Bzupages.com

Online Marketing Domains B2C (Business to Consumer) B2B (Business to Business) C2C (Consumer to Consumer) C2B (Consumer to Business) Bzupages.com

Setting up Online Presence Creating a Website Placing Ads & Promoting Online Bzupages.com

Types of Website Corporate Website: A site designed to build goodwill , rather than to sell the company’s Products online. Marketing Website: A website that allows customers to learn about products of company, reviews about products and Provides Direct Sale System Online. Bzupages.com

7 Cs of Effective Website Design Context : site’s layout & design Content : Text, Pictures, Videos etc… Community: user to user communication Customization : Ability for users to customize site Communication: site-to-user & user-to-site Connection: Link-in & Links-out Commerce : Capability of site to enable commercial transactions. Bzupages.com

Promote Online Place Advertisement Search Engine Optimization (SEO) Email Marketing SMS Marketing Bzupages.com

Place Advertisement You will place ads on other sites… There are many methods to place your ads on other sites Link Exchange Ads Exchange Advertisement Services (Performance Based) CPC CPM Eg: Google Ad words, AdBrite etc Bzupages.com

Ads Targeting While placing ads we must keep these points in mind. Geographic Targeting Demographic: Age, Gender Relevant Sites Bzupages.com

Adbrite- Step 1 Bzupages.com

Step 2 & 3 Bzupages.com

Search engine marketing / SEO Let Your site come first (earlier than your competitors) in the search engine when a user search for a product that is related to your company These are techniques that increase your site ranking & SEO Generally expect to pay $3-6K for a basic 3-4 month campaign and then some modest fee for ongoing maintenance (say $200-500.per month) Bzupages.com

E-mail Marketing Two ways … Opt-IN Email (Legal) Email Marketing Companies Send Mails to willing users (Some how Legal) Spamming / Brute Forcing (illegal) Almost every email service provider has setup to deal with these spam messages Bzupages.com

SMS Marketing SMS is sent to subscribers of a Service Provider… You can get this service from The Main Company (Mobilink, uFone etc) or From 3rd parties Bzupages.com

Not-for-Profit Marketing In past – marketing has been most widely applied in the for business sector In recent years – marketing also has become major part of the strategies of not-for-profit organizations such as hospitals , colleges. To attract members & support Bzupages.com

Questions are Guaranteed in life; Answers aren’t… Bzupages.com

Thanks ! 