Oliver Wolf Ebru Yasdıman Heena Mehmood Jiwani Doğan Çörüş Nihan Erkoyuncu Meltem Bilgili Begüm Gödeneli

Specialized company in its area Providing high quality service to customers Aims to deepen its expertise and to become a high demand merchandising company with international standards. Blueprint Business Model Revamped Website Google Analytics Summary

Create e-tailer business model Design the website & its content Increase awareness by Search Engine Optimization Measure effectiveness by using Google Analytics Blueprint Business Model Revamped Website Google Analytics Summary

Background Information Business Model Revamped Website Google Analytics Summary

1.Value Proposition 2.Revenue Model 3.Market Opportunity 4.Competitive Environment 5.Competitive Advantage 6.Market Strategy 7.Organizational Development 8.Exit Strategy Background Information Blueprint Revamped Website Google Analytics Summary

To present the customers special products that they cannot find anywhere else Target is to present best quality products for the locals and tourists With the new online service, we aim to reach more customers and be more accessible. Deliver products through our staff to create a more friendly and trustworthy relationship with our customers Background Information Blueprint Revamped Website Google Analytics Summary

Revenue model is based on quality difference higher quality snack, high volume of human traffic Backbone of the revenue stream - Regular customers who buy snack food for their home Web presence of company - more customers into the store, and thus, generating more revenue Online business process - creating a new source of revenue Background Information Blueprint Revamped Website Google Analytics Summary

Physical location - the most valuable asset International tourists - try out Turkey's most common type of snack Kadiköy - wealthy inhabitants tend to be more concerned about quality standards, so willing to spend more Background Information Blueprint Revamped Website Google Analytics Summary

Many other dried fruit stores all around Turkey Most of them lack websites to promote business None are as specialized as İlgi Kuruyemiş in the business Background Information Blueprint Revamped Website Google Analytics Summary

Specialization in solely dried fruits and nuts Having product variety and product quality - can serve to specific needs of customers Its prime location - Bağdat Street, a very popular destination for tourists and even locals Multilingual language for tourists Background Information Blueprint Revamped Website Google Analytics Summary

Not seek cost leadership Achieves differentiation and participates in the premium market segment The new online system will open up an entirely new market segment of technological users Does not distract from its core products with alcohol, cigarettes, snack items, and other products Customers will feel safer while purchasing Meeting the needs and desires of wealthy customer segments – results with customer loyalty Background Information Blueprint Revamped Website Google Analytics Summary

A family business Regular staffs help customers behind the stall and manage cash register transactions With online system A staff for delivery service for neighborhoods Background Information Blueprint Revamped Website Google Analytics Summary

In the case; Does not make profit in long run or the cost of online delivery system is more than the revenue, Leave this strategy which let customers to order online and continue to sales from the physical stores and we are going to try to cover expenses of delivery service in that time Background Information Blueprint Revamped Website Google Analytics Summary

Background Information Blueprint Business Model Google Analytics Summary

Registering & Adding Google Adwords Considering new keywords suggested by SeoBook. Background Information Blueprint Business Model Revamped Website Summary

May 3: Google adwords campaign beginning date Background Information Blueprint Business Model Revamped Website Summary

Creating links to youtube, dailymotion Favicon design Content development 3 languages: Turkish, English, German Easy use to reach what is needed Background Information Blueprint Business Model Revamped Website Google Analytics