Finding and targeting a segment for your success John Frenaye Single Parent Travel Travel Research Online John Frenaye Single Parent Travel Travel Research.

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Presentation transcript:

Finding and targeting a segment for your success John Frenaye Single Parent Travel Travel Research Online John Frenaye Single Parent Travel Travel Research Online Niches Aren’t Only In Grandmom’s House

Niches Aren’t For Knicknacks A little bit about niches Why? Discovering it Announcing it Promoting it

Niches 101 It does NOT have to replace or restrict your business It IS about segmenting your marketing efforts It will naturally bring new clients TO you It will position you to be the expert

But I want it all! The competition is just too fierce…. and they probably have deeper pockets!

Why? Eliminates competition Positions you at or near the top Establishes you as an expert Creates a new income stream Will increase your profits Secures your client base

DISCOVER IT!

ANNOUNCE IT! Press releases – Local media Newspapers Pizza shops Freebie papers Radio Television – National media – Niche Media

PROMOTE IT! PROMOTE PROMOTE PROMOTE And then promote again! Scour your existing client base –Ask For referrals For recommendations Speak –Bookstores –Libraries –Coffee Houses

On the Web… Dedicated site with a great name –Alternately a sub site of your own –Stick with COM, NET, TRAVEL SEO (Search Engine Optimization) –Submit to search engines Blog –Establish it –Update it as frequently as you can –Involve your customers and prospects –Promote it (pingomatic.com) Online Community Forum

In your … Harness your signature PLEASE TAKE OUR SINGLE PARENT SURVEY And are you receiving our monthly newsletter? Click here to sign up John Frenaye Chief Single Dad PO Box 4875 Annapolis, MD SPT-KIDS Come and play with your kids and 25,000 other Single Parents!

In your newsletter CONTENT CONTENT CONTENT Ask for referrals Request they pass it along Use a professional template Use a professional service – A Weber ( $19/month 5,001-10,000 $69/month Honor all opt outs. Life changes! No Lists No Lists No Lists!

What to expect?

Hypothetically speaking Unlimited budget ½ page Newsweek 1 page Redbook Approximately 7500 prospects 170 bookings within 90 days Approximately $100K in revenue How much would you pay?

Would you believe…

Yes, he’s almost done…… It’s ALL about passion! Discover it! Announce it! Promote it!

Places To Go Single Parent Travel Travel Research Online (TRO) Bliss Honeymoons Kick Butt Vacations Egypt Magic

More Places To Go Harry Potter Fan Trips Twilight Fan Trips Distinctive Voyages Metro Adult Soccer Dream Come True Vacations

John Frenaye Single Parent Travel PO Box 4875 Annapolis, MD