1 National Conference on Agriculture Rabi Campaign 2012 – 13 Strategy for Technology Extension Group II (Andhra Pradesh, Assam,Bihar, Maharashtra,Tamil Nadu,Sikkim,Dadra & Nagar Haveli,Lakshadweep,Chandigarh)

Wide yield gap observed between actual and potential yield Wide Knowledge gap on disseminating information from lab to land. Lack of group oriented approach. Input requirement not assessed holistically. Outcome of interventions under various programmes not assessed Market oriented quality output lagging NEED FOR TECHNOLOGY EXTENSION

Strategy for Technology Extension

Objectives To mobilise farmers into groups and federate groups into ‘Producer Companies (PCs)’. To implement end-to-end Extension Projects to develop crop specific value chains. To demonstrate public/private technologies (e.g. seed and other inputs). To increase productivity by adopting best of technologies in public and private sector. To aggregate farm produce. 1. Public Private Partnership

6 Convergence of all Government Interventions Backward linkages possible through: –Rashtriya Krishi Vikas Yojana. –National Food Security Mission. –National Horticulture Mission. –National Program for Micro-Irrigation. –Programmes under Micro-Management. –National Programme for Soil Health. –Technology Mission on Cotton. –Integrated Scheme for Oilseeds, Pulses & Oilpalm.

7 Maharashtra Experience PPP – Market Linkage of Small Holders Projects Under PPP – 12 Participating Companies – 20 Farmers – 1 Lakh Area – 1 Lakh Ha. Project Cost – Rs. 250 Cr. Share of farmers & Pvt. Sector –Rs.140 Cr. Government Share – Rs. 110 Cr.

8 2. Individual Coverage RYTHU BATA ( AP ) Rythu Bata is being implemented with the following objectives:  To provideextension services at the door step of the farmers.  To create awareness about the ongoing Government programmes.  To understand the problems being faced by the farmers.  To get the farmers group formed in the process of Rythu Bata  To Mobilise MAO to visit the village regularly.

9 RYTHU BATA ( AP ) Rythu Bata is being implemented with the following objectives :  To hold meetings for the groups at the Mandal level.  To display prominently on the Black Board/Gram Panchayath office the date & time of visits.  To organiz exhibitions during the meetings by involving ATMA, NGOs,KVKs Rythu Sanghams and private Organizations to generate interest and to motivate farmers.

10 3. Mass Coverage : Rythu Chaitanya Yatra (AP)  An innovative approach to train the farmers in the technology gaps by organizing Rythu Chaitanya Yatras (RCY)  An opportunity to the extension staff of Agriculture, ANGRAU & Line Departments to reach every habitation and interact with farmers.  To educate in latest technology in Agriculture and allied subjects and to train the farmers on technical gaps and on various Government programmes and schemes.

11  Cotton Picker Machine was introduced in Warangal District.  Individual farmer can pick the whole cotton in field.  Saves labour charges upto 4500/- per acre and maintains the quality while cotton picking & prevents dust carrying with cotton.  Farmers Groups are being motivated to popularize these machines in a big way. Example: Popularization of Cotton Picker (AP)

12 Online Soil Health Card Ask an Expert Online License Management system for Fertilizers Product Market Identification Matrix for Agri exports Trainings Package of practices of 18 major crops 4. Coverage through IT : AGRISNET (AP)

13 Each day district specific five voice messages at regular intervals are sent to the farmers. 3 messages on Agriculture 1 message on Animal Husbandry 1 message on General, weather, prices etc. An application in AGRISNET portal to send SMS  Seed Availability  Soil Test based Fertilizer recommendation  Pest alerts  Misbranded pesticide information Information to Farmers on phone (AP)

14 Farmers call/problem is recorded and stored in the form of voice file & routed to respective districts District JDA/ concerned officers log in Listens to the voice file Farmer calls toll free no Addresses the issue by calling the farmer back & then Closes the query Commissioner & Director of Agriculture monitors the calls and action taken by the concerned officers. Complaint Management System Addressing the problem through Automated Call Center (AP)

15 Success Story on Custom Hiring centre for Paddy- SMSRI The farmers who got transplanted using Rice transplanter. 20% rise in productivity is noticed. The farmers are feeling satisfied using this custom hiring centre. This has benefitted the farmers in reducing the cost of cultivation by Rs per Ha. Machinery Provided Tractor, Transplanter, Harvesters - track Type, Seedling Machine, Soil pulvarizer, Seedling trays, Laser Leveling Machine, Power Weeders 50% subsidy under RKVY is provided to this beneficiary. Custom Hiring Station Name :Anil Agros 5.Coverage Through Service Provider AGRICULTURE – FARM MECHANIZATION (AP)

6. Personalised Coverage FARM CROP MANAGEMENT SYSTEM (FCMS) (TN) Farmer Data Base Individual Farm Mapping, Land & water status Village, Block & District level planning Input Assessment & Stake holders synergy Crop Health Monitoring Yield Forecast & Advance Mkt. Assmt. SMS/ alerts Bouquet of crops & IFS Agro Climate Soil Water Crop Plan

AGRI MARKETING INTELLIGENCE AND BUSINESS PROMOTION CELL (AMI & BPC) (TN) AMI & BPC FCMS TREND ANALYSIS Information to Department on Infrastructure gap in post harvest & Processing Advisory to farmers on - Post harvest processing & value addition Marketled Agriculture Price trend Future market Local / District / State / National / International Market Price

 To increase production of paddy, wheat & maize  To increase area of Maize, Arhar & Madua in non traditional growing area  To increase use of organic/bio fertilizer  Green mannuring with Moong & Dhaincha  Transparency in input distribution  Massive training to farmers up to tail end  To promote new agriculture implements  Transparency in implement distribution  To increase pulses area 7.Strategy for Scaling up: Bihar Experience

Scale up - Plan (Bihar)  Green mannuring lakh ha.  Paddy cultivation with SRI technique lakh ha.  Promotion of Hybrid paddy lakh ha.  Maize, Arhar Madua in non traditional area lakh ha.  Arhar on farm bunds lakh KM (8100 ha.)  Training to ladies transplanters – 500 ladies/ Block  Trainings to farmers field  Krishi Utsav Rath  Block level Krishi Utsav Shivir  Distribution of inputs & implements in mela mode

New initiative (Bihar) Transplanter’s Training

INPUT DISTRIBUTION IN CAMP FARMER’S CHOICE FOR PURCHAGE PAYMENT TO FARMERS IN CAMP TECHNICAL INPUT OTHER INPUTS ON SUBSIDY New Initiative (Bihar)

New Initiatives (Bihar)  Arhar cultivation on farm bund Target: All demo area under SRI & Hybrid paddy ItemTarget for 2012 Demonstrations KM (8144 ha.) Achievement KM (17143 ha.)

8.On Going Initiatives Some Issues Manpower: To Provide manpower at all levels. SMS to be increased from 2 to 4 per Block. Need for increase in Salary of SMS to overcome high attrition, 10% increase in salary every year Addl. Manpower from DAESI and ACABC Need to increase compensation to FF from Rs.4000/- to 12,000/- per year. DAESI: Cost Sharing between Dealer : Government : Company proposed as 25:25:50

New Activities….. Display Boards indicating the name of Extn. Functionary with contact details Pico/Ultra Light Portable Projector+Low Cost Film/Hand held devices to BTMs / SMSs Kala Jathas & other innovative ext. methods

Mass Media Support Mass Media: Pro-active involvement of SLCs/DLCs in content creation Utilization of DD/AIR to disseminate advisories/messages to cope up with emergent situations KCC: Supervision of quality of services :Greater State Care Appointment of Nodal Officers for KCC Appraise KCC agents about new schemes & programmes Increase number of KCC agents and location as per call flow

Water is life !!!