Interactive Design Practice & the Copyright Industries Silos or Partners?

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Presentation transcript:

Interactive Design Practice & the Copyright Industries Silos or Partners?

Copyright Industries Creators and Producers of: –Film –Television –Books –Magazines –Games –New/Convergent/Interactive Digital Media???

What is Interactive Design? Navigating the Jargon: –Usability –User Experience –Human Computer Interaction –Information Architecture –Gameplay Do practitioners see themselves as part of a coherent community?

Copyright in Transition Bittorrent & peer-to-peer iTunes Music Store Video-On-Demand (VOD) Tivo & PVRs Media Centre PCs Google Books Hit-based vs. Long Tail Collapsing distribution windows

Canadian Content Creators Traditional distribution models Underfinanced Small domestic market Strong content in “indie” niches with global market potential Weakness in addressing these opportunities

Two Solitudes? Traditional content distribution –Audience capture –Time and bandwidth constraints –Proprietary networks Open distribution networks –Search –Social Networks –Attention economy –What I want, when I want it, in my preferred format, how I want to pay

Marketplace of Ideas Indie content producers Interactive Design community(ies): –Information architecture –User experience –Social software –Web marketing Investment capital

Who are the firms, associations & institutions? NMBA AIMS flashinTO Web 2.0? User experience? HCI?

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