AXE Aden McNelly Brent Soffey Nalani Bayne. BACKGROUND  Changed the name in U.K. & Ireland to Lynx because of trademark problems  Originally in Europe,

Slides:



Advertisements
Similar presentations
Case Study: Charlotte & Jane Objectives: Launch 50s inspired fashion brand to media and key target audiences Position Charlotte & Jane as a new ethical.
Advertisements

1 MEDIA STUDIES 120 White / Ball Dove Campaign for Real Beauty.
Visual Rhetorical Analysis By Jill Manzo, Brad Jackson, Michael Lanciotti.
Holly Batchelder - Tufts University - August 2014.
Tropes in the Media Analyzing Media Activities. Advertising in the Media ~ 3, 000 Ads everyday “By the time a person in the United States is 65 years.
Zest Team 11 ADV 3008 M/W Team Clean: Aaron Greenfield Kiffanie Shoults Jared Liebmen Bryan Scott.
LYNX. Target Audience – By Ashley. Students  Students  Price  Availability.
Mike Gross Brenda Adams
Smell like a man, man. OLD SPICE. Elements Speaker: Old Spice Man Audience: Men and Women Subject Matter: Old Spice Body Wash.
Specialpresentation Presentation av ett Case gjort för YouTube, denna presentation inkluderar även film som förklarar deras tänk. Iwus International Group.
Ireland & Uruguay Working Together – Creating Opportunity Jim Krzywicki.
Head and Shoulders Shampoo Hyung Min Yoon Jeremy C. Espie.
Soap Industry Presented By: Abigail Clifford, Tess Berghoff, Mahak Goel, Udeme Akpaete.
Advertising Techniques Designed to sell…. Objectives  To recognize different advertising techniques  To understand the qualities of a good ad  To create.
Travis Hogue Eric Johnson Matthew Notdurft.  Brands  Dove  Axe  Number 1 men’s grooming brand  Sunsilk  Women’s hair products  Vaseline  Skin.
Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona SOCIAL MEDIA 101 Veronica Vaughn Social Marketing Manager AzNN Not Social Marketing.
MARY KAY CHIC PUBLIC RELATIONS.
Facebook Advertising Publisher event March
Global Population Aging
Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.
Question 4 – Who would be the audience for your media product? By Kieran Davies.
GATORADE COMM 3345: STRATEGIC MEDIA PLAN. COMPETITORS: Red bull: PowerAde: VitaminWater:
Action for Renewables – Connecting with the digital audience RenewableUK Annual Conference, November 2014.
Dove Direct Mail Campaign Post-Campaign Report November 2011
Nicole Whitmarsh.  This ad is promoting the American Apparel brand.  The target audience includes men and women aged approximately 15-35, as that.
Channel4.com/4Beauty LAUNCH JUNE 2010 Lelia Ferro 4Beauty Editor.
TELEVISION ADVERTISING. What is the “PRODUCT” that a television station sells? The AUDIENCE is the product. Shows are created to attract an audience Commercials.
Advertising Marketing Mix – Promotion Increasing and reinforcing mental availability Consistent and utilizing distinctive assets Tap in to existing memories.
DIGITAL WORLDWIDE Ashish. s  107 trillion – The number of s sent on the Internet in  294 billion – Average number of messages.
Establishing Objectives and Budgeting Sam Skreen.
Marketing and Public Relations 2007 Distributors Conference 19 th – 21 st April 2007.
Macy's Fashions New Go Red For Women Multicultural Fund Emily Bowden Megan Chappell - Business Wire.
Online Presence of JAAGO Foundation. Social Media for JAAGO A huge number of people are connected through social media, which is interactive and social.
November 2010WAAAUB North American Regional GatheringAnn Arbor, MI From the WAAAUB 2010 North American Regional Gathering Your Recommendations.
What Happened? What is ASOS ?  ASOS.Com is the one of the largest online-only fashion and beauty stores. Primarily aimed at year old men and.
National Trust Marketing Communications. "The National Trust works to preserve and protect the coastline, countryside and buildings of England, Wales.
Unexpected but Relevant Selling Messages.  About the brand  Consumers  How the two interact.
By Diana Imankulova 3 rd year Advertising and PR.
Evaluation Question 2: How effective is the combination of your main product and ancillary texts? By Eleanor Wright.
JCP BRAND ANALYSIS & E-COMMERCE SITE EFFECTIVENESS Aarica Jefferson, Julio Santos Dominique Marsh, Varissa Campos.
Objective: Students will learn how to design and create an effective marketing campaign for a new product (body wash) Do Now: Watch the following TV ads.
Question 5: How did you attract your target audience?
Marketing Campaign eZ Life. Television Advert We would have a television advert which would be short and have a surprise at the end this will make it.
For Real Men Shampoo + Conditioner, Shower Gel & Facial Cleanser.
By James Bartlett, Craig Leibelt and Jessica Moody.
By Meri Gerasimovska HISTORY - Foundation The Shulton Company, original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz. The.
Student: Lee Kan-Wen Adviser: Charles V. Trappey.
Laura Reddy Oisin Cullen Ashley O’Sullivan trio. Established in 1824 by John Cadbury ‘Cadbury means quality this is our promise’ One of the most recognisable.
 The world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates and syrups.  Created in Atlanta, Georgia by Dr. John.
Online Advertising Opportunities. Between November 2010 and October 2011 the GoLeicestershire.com website had 18,767,481 pageviews.
International Labour Standards Complaints presented before the Committee on Freedom of Association ( ) RegionNo. of cases Africa 371 Asia376 Europe638.
Nfinity FLY HIGH! B311CB3104BD51C05&selectedindex=77&ccid=YErwIAIF&simid= &thid=OIP.M604af
MARKETING CAMPAIGN BRIEF
Social Actions in media
Independent and Major Record Label Company
Personal Care By Caroline Goff.
Shift Happens 2016.
Top Tips to Monitor & Manage Your Online Reputation Leveraging Social Media
Patronus productions: assignment 1
Company Name Company Logo.
Facebook for credit unions
Lucozade Thobani Lukhele.
14 Product and Corporate Advertising
Assessing Representation
Wednesday’s Lesson Learning Objective: Developing and strengthening knowledge of how online and social media products are used. Allowing each student to.
Intl Director of Campaigns Director of Policy & External Affairs
Question 5 How did you attract your audience?.
Promoting Your Product On Amazon (The Circular Buying Cycle)
Communication - Inalco
Just For Men The challenge What we did The results Coombe
Presentation transcript:

AXE Aden McNelly Brent Soffey Nalani Bayne

BACKGROUND  Changed the name in U.K. & Ireland to Lynx because of trademark problems  Originally in Europe, then Latin America, Asia  In 2000 AXElaunched in the U.S.  Product line consists of different types of deodorants, shampoos, shower gels, and hair products  Ads have been criticized for sexual promiscuity and sexism

PREVIOUS ADS

“CLEAN YOUR BALLS”  Campaign released January 11, 2010  Stars Jaime Pressly  Teamed up with with Edelman PR  Go Red for Women (American Heart Association)  ‘AXE Detailer Shower Tool’ helps keep all parts of the male body clean  Targets year old males who now doubt the cleanliness of their….. “equipment” SO…What do you think?

SUCCESS?  Use it over, and over, and over again to get greater effect from the audience  According to AdAge.com the “Clean Your Balls” campaign did better than its competitor Old Spice and it’s Red Zone campaign  Facebook Facebook  YouTube- 1.9 million+ views  Twitter Twitter

RELATION TO CLASS  It targets younger Men by giving them doubt about their cleanliness so they will want to purchase the product  Uses humor to attract more attention  Will change adverting due to it’s offensive excellence?!  Very successful on YouTube without any other major online promotion

References      e-axe-effect.html e-axe-effect.html  26/trends-with-traction-below-the-belt-is-on-the-rise/ 26/trends-with-traction-below-the-belt-is-on-the-rise/