Company LOGO FOCK Mobile Proposal

Agenda 1. Business Plan 2. Marketing & Advertising Mix 3. Financial Analysis 4. Prototype Presentation

Organization Chart Phally Operation Mgr Zheng Liang Finance Mgr Yin Lu PR Mgr Subanta Ku R&D Jie Hui Sales & IT Mgr Wei Loon CEO

Branding FOCK Mobile F Free C Charge O Of K [K] Content

How to Access Select contents Views a 10 sec advert Charges incurred from our company? Zero Content Downloaded Business Cycle How consumers access our services GPRS or WAP

Finding Analysis “64% of mobile phone owners play a mobile game at least once a day” -BBC NEWS 2/5/2005 “Men and Women are equally interested in Mobile content” -Nokia 29/4/2004 “Consumers would spend significantly more for new mobile content service” -IT Facts “Gambling and adult on mobile phones will generate $6.5 billion by 2006” -IT Facts

Mobile Content Table MovieArtsFoodTraffic News Chill Out!TravelShoppingRoad Guide Soccer Match Analysis Free Mobile Games Live-Betting Odds Annual Inter-Tertiary Competition

Marketing Mix ProductPricePromotionPlace Toa Payoh Lorong 8 Industrial Park 200 sq ft Rental: $300-$350 per month Advertising Packages Anti-Virus Mobile E- mail Account Discounts for long term contracts Cash Flexibility Program Be the first 15 Lucky draws for members

Competitor Analysis  Potential major competitors would be the 3 mobile service providers, Singtel, M1 and StarHub, as they are strong in the current market.  As for Iguana Mobile, their services are very similar to ours, but they charged their consumers

Site Selection Plan Meeting Room CEO’s Room Pantry Office Space Place: 8 Toa Payoh Industrial Park Build in area of 200 sq feet Rental Cost: S$300–S$350 for high storey

SWOT Analysis StrengthWeaknessOpportunityThreat First to implement 24X7 Easy for consumers to access Barriers to entry Other competitors are not focusing on Mobile downloading services Lack of business experience/ new to the market Tremendous potential future growth Affordable chances of expanding to overseas market Unstable financial status

Advertising Campaign Pre-Launch Launch Post Launch & Beyond Post Launch & Beyond Advertisements Period:7 Days (Radio) 7 Days (Posters & Banner) Media: Radio, Posters and Banners Total Cost: S$15,890 Road show At the Dhoby Ghaut Programs Hands on trial of our services. Lucky draw Freebies Budgeted at: S$10,000 Newspaper and Magazine Frequency: 4 times in 3 months Newspaper: The Straits Time (Life section) Magazine: Most of them Budgeted at: S$8,000

Media Advertising JCDecaux Showcasing the World

Banner & Poster

Company LOGO What is FOCK? Free Of Charge [K] Content Company Profile We provide mobile content downloads for no charge at all. All that you’ll incur would be the GPRS/WAP charges by your mobile subscriber. Founded By: Mr Poh Wei Loon Movie Arts Food Traffic News Road Guide Chill Out! Travel Shopping Annual Inter-Tertiary Competition Soccer Match Analysis Live-Betting Odds Free Mobile Games Find Website:

Projected P & L Year 1 ($)Year 2Year 3 Sales revenue517,333672,533840,666 Cost of sales(77,600)(100,879)(126,099) Gross profit439,733571,653714,566 Advertising expense(113,890)(113,890)(113,890) Salary expense(108,000)(108,540)(109,082) Rental expense(14,400)(14,400)(14,400) Other expenses(39,680)(40,880)(42,200) Profit before tax163,763293,943434,993 Tax (20%)(32,752)(58,788)(86,998) Profit after tax131,010235,154347, 995

Accumulated Cash Flow

Prototype

Conclusion  The growing mobile data industry globally at which by 2009 will be worth US$189 billion.  The market we target is expandable.