Business Plan Presentation BIG 5

Venture Mission and Strategy Business environment Execution Risk Analysis Key Assumptions and Financials BIG5

Our Mission Create more customers and give more visibility to 24Online

Strategic Intent Group: We want to be an efficient marketing team Project: We want to implement functional Facebook fan pages Key Actions: Customer oriented approach Working together as a team as much as possible Motivated in sale marketing mainly by social media

Our Earnings Logic Broadband customers will pay a good start price for the broadband contract Customers They pay the start price Monthly bills from customers

Business Environment Market: (description, size, geography,trends) Broad band providers in Finland, focusing on Helsinki metropolitan area Size: In Finland almost every household has a broadband  huge market Trends: the prices go down and the broadband speeds get faster Product/Service concept in one sentence Cost-effective broad band provider Competition Straight: Welho, Saunalahti Indirect: mobile broadbands

Project Execution 1 st MS: Market analyses done 2 nd MS: Brain storming done, application idea ready for implementation 3 rd MS:Marketing ideas ready to implement, first application demo ready 4 th MS:Application tool & campaigns changed,  new ideas ready for implementation 5 th MS:Second application demo ready, first sales pitch 6 th MS:Final demo ready, all course tasks done, final sales pitch done 7 th MS:Application ready to publish, marketing really starting, getting the feedback

Risk Analysis RISKS Customer side: not enough cost-efficient still very unknown using old technology the start cost can scare customer Project side: lack of coding skills lack of really good ideas ACTIONS by using network - & social media marketing the cost will be lower and the word will spread faster inclusive market research and analysis finding the inspiration by looking other providers’ campaign sites finding some one outside the team helping us with the coding

Key Assumptions As many people to the fanpage as possible People will fill in the information to the availability-tool followed by the quey In the 1+3 campaign there will be motivated people to spread the word People are willing to take part to the campaign and the actions in it