Innovative engineering since 1842 DTI/Intsok UK/N Mentoring Mentor: Wood Group Mentee: Peder Halvorsen Industrier Presentation Aims/objectives Challenges Outcomes Recommendations

Innovative engineering since 1842 Halvorsen - history 1842 Engineering workshop established 1929 First steam boiler produced 1975 First offshore delivery 2001 First multidiscipline offshore delivery 2006 New offshorebase in Kvinesdal

Innovative engineering since 1842 Strategic Business Units 1: Halvorsen Offshore EPCIC: Process Facility Systems EPCIC: Rig & Drilling Modifications – Engineering & Design – Construction & Fabrication – Installation & Commissioning 2: Halvorsen Onshore 3: Halvorsen Fabrication

Innovative engineering since 1842 Halvorsen offshore Prequalified multidiscipline supplier to the oil operaters, delivering directly to:

Innovative engineering since 1842 $4.4bn sales; 24,700 employees; Operations in 46 countries Wood Group - A Leading International Energy Services Company Serving oil & gas and power industries worldwide A global market leader in: –Oil & gas infrastructure engineering design for deepwater platforms & subsea pipelines –Production support and enhancement for offshore and onshore facilities –Electric submersible pumps (ESPs) and surface wellheads and valves –Aftermarket services for industrial gas turbines Wood Group in Norway WG Production Facilities – Studies Team, Operational Documentation Contract Mustang - BP Valhall redevelopment FEED and EPCm J P Kenny – 40 people in Stavanger – Stokman contract Gas Turbines - Repair and maintenance contracts with StatoilHydro, Talisman

Innovative engineering since 1842 Mentoring activities Joint participation in all mentoring sessions 5 meetings in Flekkefjord, Aberdeen, Stavanger –Access to other Wood Group companies experience and introducton to the supply chain of a large service contractor –Awareness of the difficulties and complexities of the UK market – for operators, clients, contractors Exchange and comment on Business Development presentations Joint working on prospective tender Entry onto Wood Group supplier list Maintained relationship for future activities

Innovative engineering since 1842 Aims – Wood Group Maintain and enhance our profile with SMEs in the supply chain Maintain and enhance our profile in Norway Fulfil our responsibility as a major reputable company in the UK Build links with a wide range of businesses and people in Norway

Innovative engineering since 1842 Aims Halvorsen - initially Explore the opportunities for Peder Halvorsen Industrier to build a strong brand on the UK market If yes, develop a strategy for entering the UK market

Innovative engineering since 1842 Objectives Halvorsen - initially Establish strategic alliances and long term business relations in the UK market Gain a better understanding of how oil companies and the major contractors operate in order to align the company`s strategy and take the necessarry actions in order to succeed in the UK market. Gain a better understanding of cultural issues related o both national cultures as well as to those of the industry/companies.

Innovative engineering since 1842 Objectives Halvorsen - initially Conduct a strategic analysis of the marketplace and develop an entry strategy and brand strategy: –Identify the dominiating forces within the industry –Identify relevant macro-factors –Identify cultural differences and similarities –Identify CFS –Define Halvorsen`s competitive advantage in the UK market

Innovative engineering since 1842 Aims Halvorsen - revised Conduct a revision of Halvorsen`s growth strategy - offshore market Explore the business development opportunities, both domestically and internationally

Innovative engineering since 1842 Objectives Halvorsen - revised How do we grow? How do we diversify and to what extent? How do we prioritise?

Innovative engineering since 1842 Markets offshore 1. Modification & Maintenance Offshore – Norway/UK market development 2. New rigs/systems – global market market penetration

Innovative engineering since 1842 Modification & Mantenance Offshore MMO 1: Process Facilities Systems EPCIC- projects Development of new technology New clients on existing market N, UK MMO2: Rig & Drilling Modifications EPCIC-projects Development of new technology New clients for existing systems N

Innovative engineering since 1842 MMO 1 – Process Facility Systems WHRU (EPCIC-project) Customers: Statoil - Hydro, ConocoPhillips -BP Vetco Aibel Aker Reinertsen Aker Kværner AOP - KPS ABB Miljø

Innovative engineering since 1842 MMO2: Rig & Drilling Modifications EPCIC –project: Replacement of dragchain on platform during operation Solution based on Halvorsens own study

Innovative engineering since 1842 New rigs/systems – global market NR 1: Process Facilities Systems EPCIC-projects Development of new technology Norsok-projects Geographic regions to be researched: Singapore China UK

Innovative engineering since 1842 Halvorsen Steam Unit Ex Sone Developed by Halvorsen for Hydro in 2004 Mobile container with steam unit for onshore and offshore installations (DnV 2.7.1) Placed and operated in explosive zone (Norsok Z-015) Customers: Hydro Sevan Marine IKM Gruppen NOFO

Innovative engineering since 1842 Outcomes For Wood Group, the relationship with Peder Halvorsen has opened our eyes to the problems facing smaller companies within the supply chain, especially within a relatively narrow product range and geographical area. The joint working sessions have also made us realise some of the similarities in our business when entering a new territory; the new entrant must make maximum use of existing skills, existing client relationships, existing partnerships and existing trade support networks before trying to open up a completely new market. We believe the mentoring sessions have been useful to Peder Halvorsen in helping them focus on the critical issues and the most important priorities

Innovative engineering since 1842 Challenges Things take time!

Innovative engineering since 1842 The future Wood Group is already building on its relationships within the Norwegian supply chain. We believe we already have good access to key clients within Norway, but we hope that our assistance with Peder Halvorsen (and Alustar in the previous programme) has helped to enhance our position as a responsible purchaser and collaborator. We can see opportunities for Peder Halvorsen to support us and work with us on future Norwegian opportunities, and also become a supplier to us for our UK and international activities – Achilles and FPAL remain an essential entry ticket.

Innovative engineering since 1842 Recommendations Agenda for events set in advance Make use of the knowledge and expertise within the group - both mentors and mentees - rather than outside lecturers. More speed-dating and group discussions Networking