© 2006, Educational Institute Chapter 17 Exhibits and Trade Shows Convention Management and Service Seventh Edition (478CSB)

© 2006, Educational Institute 1 Competencies for Exhibits and Trade Shows 1.Describe the scope of exhibits and trade shows, and identify types of exhibits. 2.Identify and discuss the elements of exhibit planning, including the duties and responsibilities of key trade show and exhibit personnel. 3.Explain exhibit billing procedures and the shipping and receiving concerns of exhibitors and the properties that host them.

© 2006, Educational Institute 2 The Scope of Exhibits and Trade Shows Scope Properties of any size can service exhibits. Exhibits are live marketing events. Types of Exhibits Tabletop exhibits Area exhibits Booth exhibits

© 2006, Educational Institute 3 Methods of Exhibit Assignment First-Come, First-Served All exhibitors should receive notice at the same time Check postmarks Point System Points based on exhibition in previous years, donations, advertising in group’s publication Lottery System Special lotteries for exhibitors who want multiple booths Advance Sale Takes place at current exhibition for next one

© 2006, Educational Institute 4 Key Trade Show Personnel Trade Show Manager Most work directly for meeting group; others are independent Develops list of potential exhibitors Markets the show to exhibitors and attendees Contracts with exposition service company Oversees logistics First priority is to sell floor space to exhibitors (continued)

© 2006, Educational Institute 5 Key Trade Show Personnel Exposition Service Contractors Provides general decorations for exhibit hall Designs the exhibition floor plan On-site coordination of show Exhibitors Sees trade shows as opportunities to demonstrate products/services to key decision-makers (continued)

© 2006, Educational Institute 6 Elements of Exhibit Planning Scaled drawings Layouts Photo file Timetable Show hours and room assignments Labor regulations Insurance

© 2006, Educational Institute 7 Exhibit Fees Hotel's rental charge Exposition service contractor's fee

© 2006, Educational Institute 8 Convention Shipping and Receiving Concerns Limited storage at property Drayage companies store exhibits until move-in Handling and storage paid by exhibitors or meeting group Shipping address should include name and dates of event Indicate a preferred shipping method Incoming shipping costs: set policies for charges or postage due