The University of Warwick An International University? Dr David Law Academic Registrar and Director of International Office

To cover today … The context of globalisation in relation to higher education The University’s International Strategy International League Tables Branding and reputation

Globalisation and HE Education and related services = UK’s fastest growing export Student mobility Programme mobility International research collaborations International staff recruitment

Globalisation and HE 5 years – ed services nearly doubled in value (to £10.3bn) British Council (Vision 2020) – international students (on campus) will be over 20% UG and nearly 40% PG TransNational Education registrations will grow faster than on-campus

Warwick’s international mission Warwick aims to command an international reputation for the highest quality education, research and engagement with the wider economy and society.

Warwick places particular emphasis on: attracting outstanding researchers, teachers and students from across the world; valuing the international diversity of its staff and students and enabling all to benefit from the rich academic and cultural resource that this represents; supporting its staff and students in gaining international experience to foster their personal and professional development.

Warwick places particular emphasis on: building long-term partnerships with leading foreign academic, scientific and other private and public sector organisations; participating actively in the principal international academic, scientific and policy communities.

Reputation and Comparative Position RAE 2001 –Warwick ranked fifth overall League Tables (May 2006) –8 th place in the Times –6 th in the Guardian International – THES (2005) –25 th in Europe –77 th in the world

Where are the top universities? TOP 20 N. America 12 (11) Europe 5 (5) Asia/Australia 3 (4) USA 12 (11) UK 4 (4) Australia 1 (1) TOP (23) 13 (13) 14 (14) 20 (20) 8 (8) 6 (6) TOP (38) 37 (37) 28 (25) 31 (35) 13 (14) 12 (11) 2004 figures in brackets

THES Weightings Peer review by academics, 88 countries - 40% Poll of employers - 10% Students per member of academic staff - 20% Research citations per faculty member - 20% Proportion of international students - 5% Proportion of international staff - 5%

Shanghai Jiao Tong criteria Alumni winning Nobel Prizes/Fields Medals: 20% Staff winning Nobel Prizes/Fields Medals: 20% Research citations in 21 areas: 20% Articles published in Nature and Science: 20% Articles in Science Citation Index and Social Science Citation Index: 20% Weighted scores divided by full-time equivalent staff: 10%

Comparing the results THES 1.Harvard 2.MIT 3.Cambridge 4.Oxford 5.Stanford 6.Berkeley 7.Yale 8.Caltech 9.Princeton 10.Ecole Poly. SJTU 1.Harvard 2.Cambridge 3.Stanford 4.Berkeley 5.MIT 6.Caltech 7.Columbia 8.Princeton 9.Chicago 10.Oxford

Branding Derived from a Norse word (Brandr) – to burn A means of identifying and differentiating – a company, an institution, a product, a service, … a university? Superbrand – “a brand that has established the finest reputation in its field and offers consumers emotional and tangible advantages over other brands”

Sunday Times 23 July - Superbrands 197 TOPSHOP Retail - Clothing 198 SCALEXTRIC Leisure & Entertainment 199 IMPERIAL LEATHER Toiletries & Cosmetics 200 The Open University Services & Utilities 201 Which? Media & Internet 202 ALFA ROMEO Automotive 203 PC WORLD Retail - General

Branding defined Products and services deliver a function – a brand is a product or service that has created an on-going relationship with its customers Products/services are what organisations want to sell …. Brands are what people want to buy! Our Brand is not what we say about ourselves but what others say about us.

International reputation The possession of a strong, clearly defined, aspirational but realistic brand and brand vision is a crucial element in ensuring growth and success in the coming years.