Confidential Draft [DRAFT] Overview of Non-Scripted Television Strategy May 2008

1 Non-scripted television represents a compelling growth opportunity for SPE Success requires global coordination and additional investments to achieve scale 2waytraffic provides critical distribution capabilities internationally Embassy Row will serve as the cornerstone of our domestic strategy and will provide content for 2waytraffic’s international pipeline Additional investments in Executive Producer/Production Company deals will be necessary to provide supplemental capacity –Anticipate 1-3 U.S. producer deals plus a production company deal –In addition, we have an immediate opportunity to partner with Ryan Seacrest Executive Summary

2 Demand for Non-scripted Content Continues to Grow NOTE: A 6-year trend of reality/game shows as a percentage of primetime hours for the 5 major networks. Game / Reality as a % of Primetime Hours Game/reality shows make up 16 of the top 40 primetime programs among Adults and represent 40% of the top 20 primetime programs among Adults 18-49

3 Investment is Crucial in Order to be Competitive In addition to captive production arms, networks are investing in 3 rd party relationships to expand their supply of non-scripted programming NetworkProduction/Term Deals Est. Production / Term Deal Budget % primetime hours dedicated to reality/game shows (08-09 Season) Notable Series on Primetime Lineup (08-09 Season) None. Partners with Warner Horizon, BBC, Fremantle and Endemol) N/A 30% Dancing With the Stars, Wife Swap, Extreme Makeover: Home Edition Magical Elves $10M (approx. over 2 years) 16%Biggest Loser, Deal or No Deal None. Partners with Warner Horizon, BBC, Fremantle and Endemol) N/A 40% Idol, Moment of Truth, Are You Smarter Than a 5th Grader? Tom Forman, Jay Bienstock, Laurie Girion, Allison Grodner, Scot Einziger $12.85M (approx. over 2 years and including Forman's deal over 3 yrs.) 9%Survivor, Amazing Race Jay Bienstock and Laurie Girion (broken out from CBS’ overall term deals data) $3.6M (approx. over 2 years) 31%America's Next Top Model

4 Coordinate global approach across SPT/SPTI resources –Capitalize on SPTI infrastructure –Exploit SPT strength in creative development, ad sales, distribution –Utilize worldwide talent pool and relationships Expand international, original, and library shows into global brands Meet growing demand for original programming Retain full ownership of formats Mitigate production costs while still yielding quality product Growth – Broadcasters increasingly relying on hit non-scripted formats Lower cost – Non-scripted programs are usually less expensive to produce Interactivity – Polling, voting and games increase viewer engagement and time spent with show brands Global – International and domestic markets are linked (27% of scripted; 29% of reality broadcast pilots are adapted from international formats) Cross-platform – Shows offer ancillary profits (mobile games, online games, SMS) Non-scripted Content is an Attractive Segment and a Fit with our Resources Market Dynamic SPE Approach

5 Develop and produce new shows Introduce international shows in the domestic marketplace Re-introduce SPT library shows Develop and produce new shows Introduce international shows in the domestic marketplace Re-introduce SPT library shows SPT Global Game/Reality Operational Structure Expanding SPT into the global marketplace SPT Team Embassy Row (Supported by Executive Producer deals and Production Company deals) Ryan Seacrest Productions Acquire and exploit new formats internationally Sell U.S. based formats internationally Acquire and exploit new formats internationally Sell U.S. based formats internationally SPTI Team 2waytraffic Embassy Row (3 Executives) DomesticInternational U.S. formats sold int’l (including shows originally based on int’l formats) Int’l formats brought to the U.S.

6 Led by Michael Davies, Embassy Row: – Creates new formats – Develops international formats – Manages a 3 person international acquisition team – Manages rd party producers and production company partners in conjunction with SPT management Holly Jacobs & SPT create and exploit reality formats for all domestic outlets SPT adds 1-3 Executive Producers / Creators to provide additional capacity; closely coordinate with Davies Primarily focused on Network product SPT enters into an overall deal with a domestic production company to develop and produce cable and network shows SPT enters into an overall production deal with Ryan Seacrest to create formats and revitalize library titles through radio, television, and digital outlets Domestic Resources SPT Team Embassy Row Producers Production Co. (Partners) Ryan Seacrest

7 Primary distribution vehicle for formats in international markets Exploits its catalog of content (e.g., Millionaire) Acquires and exploits new formats Hayley Babcock, Anthony Root, and SPTI acquire and exploit formats Adds 3 executives to acquire formats in international territories – South America – UK / Scandinavia – Australia Continued development of new formats by wholly owned production companies (e.g. Tuvalu) and partners (e.g., Shine) International Resources SPTI Team 2waytraffic Production Cos. (Owned) Embassy Row

8 Domestic CategoryPotential Partners Term (Yrs.) Cost / Year (MM) Re- coup (1) Deficit (Y/N)SPT (2) Notes Embassy Row Acquisition Embassy Row (Michael Davies)Acquire$ %N100% (3) Acquire Embassy Row New York based global format and digital production company Created “Who Wants to be a Millionaire” & “Power of 10” Executive Producers (1-3 of these partners) Scott St. John2$3100%N50% Executive Producer of Deal or No Deal Specializes in game shows Tom Foreman2$ %N50% US based producer specializing in reality Created “Kid Nation” & EP on “Extreme Makeover Home Edition” Allison Grodner2$2100%N50% Executive Producer of “Big Brother” Specializes in reality/competition Lisa Levenson2$1.5100%N50% Executive Producer of “The Bachelor” and “The Bachelorette” Specializes in reality/competition Ryan Seacrest Production Ryan Seacrest3$2100%N50% Hosts the morning show on KIIS FM in LA, host of “American Idol”, “E! News” co-host and host of American Top 40 Overall deal similar to “Old Reveille Deal” Production Company(s) Rocket Science Laboratories 1$2-5100%N50% Creator of “Temptation Island”, “Joe Millionaire”, “My Big Fat Obnoxious Fiancé” Overall deal (1) Recoupable as a cost of production in calculating profit participation. (2) SPT’s interest in created shows. (3) Includes Davies participation. Potential Talent Pool In addition to our Embassy Row acquisition, SPT will strike deals with leading producer/ production companies to provide additional capacity Acquisition Annual Spend $25–75MM (one-time) $2–6MM $2MM $2-5MM $6–13MM

9 Ryan Seacrest Productions Deal Structure Working Relationship / Scope of Projects Status and Next Steps 3 year term $1.5 - $2MM per year, fully recoupable 50% crossed back-end Seacrest is exclusive to SPT in all forms of television excluding existing commitments Seacrest utilizes his brand and consumer reach (radio show and American Idol) to help reinvigorate our library properties and launch new shows Option to bring him on as host of WOF (6 year deal, $10MM per year) We believe Seacrest has received multiple partnership proposals To remain competitive, we will need to [make a verbal indication of interest]