KTH Communication Systems Design 2002
Content 3 Actors - 3 Perspectives The Operator Neutral Network Ownership, Operation & Maintenance Our Solution Video Your Questions
3 actors - 3 perspectives Property Owners Service Providers End Users
Property Owners Problems Long Contracts with ISP’s Tenants Without Choice Multiple Infrastructures - TV, Phone, Broadband
Users Problems Limited Freedom Services Dependent on Operator
Vertical Integration Infrastructure Operation Service User ISP 3ISP 2ISP 1 User
Service Providers Problems Investments in Infrastructure Limited Customer Base Lack of Incentives
Operator Neutral Network House Owner Become Network Owners Monopoly Avoided Single Infrastructure - Many Services
Operator Neutral Network Service Providers Same Opportunities for all Increased Customer Base Focus on Service
Operator Neutral Network Users Freedom to choose More Services Available Power
Operator Neutral Network New Actor Communication Operator Network Owner End User Service Provider
Communication Operator Hired by House Owner Connects Users Connects Service Providers Does not own Infrastructure Does not provide Services Operation & Maintenance Neutral Communication Operator
Vertical Integration vs. Operator Neutrality Infrastructure Operation Service User ISP 3ISP 2ISP 1 User User Chooses ISP
The Communication Operator Solves the Problems!
Does The Communication Operator Solve the Problems?
Ownership, Operation & Maintenance
Ownership How to understand it? Risk, Return, Investment Property Owner Communication Operator Two Barriers
Operation & Maintenance Operation Business Operation Technical Operation Maintenance
Technical Operation & Maintenance connectivity security quality bandwidth customer profiles With regard to: Service Providers End Users
With respect to customers – Customer relationship management Business Operation Service Provider Communication Operator End User
Business Operation With Respect to Cash Flow - Revenue Model End User Service Provider CO Network Owner
Solution
Owning Active Equipment 4 Problems: Standardization Investment & Depreciation Competence Neutrality
Competence vs. Money A gap of two differences Competence Knowledge Skills Experience Money Self-finance Loan Venture capital
One Operator… Communication Operator Network Owner End User Service Provider
…Or Two? Communication Operator Existing CO Potential CO
What’s the Difference? Existing CO Potential CO
What’s the Difference? Existing CO Potential CO Customer Experience Competence Customer Recognition Financial Strength
Cohabitation Responsibilities Ownership Maintenance and Technical Operation Business Operation – Customer Relationship management
Cohabitation Advantages for Everyone Neutrality Property/Network Owner Existing CO Potential CO Users Service Providers
Cohabitation More Questions Than Answers Big Eating Small Consortium Revenue Sharing Matchmaking Change Of Communication Operator Why Only One Solution?
Cohabitation Conclusion Good Short Run Opportunity Long Run Consideration
Video
Q & A