Small Business Server is Dead! Long Live Zynstra Cloud Managed Appliances June 2014 Andrew Birch Channel Mgr Zynstra

› Today’s IT Environment › Challenges Facing Your Customers & Prospects › The Empowerment of Hybrid Cloud › For your customers & prospects › For your business › Why Zynstra ?

Today’s IT Environment: The Challenges Facing Your Customers and Prospects

Complex & Heterogeneous Legacy Infrastructure –Systems and application estates User Expectations –BYOD demands, Gen Y impact –Remote, mobile and disparate work forces Market Changes –M&A activity Competing Voices on “The Cloud” –Influencers: Media, Analysts, Trusted Advisors –Pure play vs. Hybrid –On-premise vs. Cloud

“Hybrid IT will be the end state for SMBs” * Gartner Source: Cloud Industry Forum Aug13 Potential loss of commercial relationship & service delivery skills AD credentials, Print & File management & local applications still require local servers End of Life causing an inflexion point –Office 2003 & XP – April 14 –SBS & Windows Server July 2015

The Empowerment of Zynstra Hybrid Cloud: For Your Customers & Prospects For Your Business

Empowerment of Hybrid Cloud 1.Predictable monthly costs - Opex cost model, no Capex 2.Improves TCO (Total Cost of Ownership) 3.Flexibility: Choose the balance of on-premise and remote IT 4.Scales with your customer’s business 5.Reliable platform for growth 6.No end of life IT 7.Removes concerns of data in the cloud 8.Focus on real business issues

Zynstra’s Hybrid Cloud Technology Cloud Managed Server Appliance: –A local cloud enabled appliance (based on HP Server technology)  Charged for as a service  Local data store  Identity & credentials management  Integrated with the Cloud  Managed back up to the Cloud Zynstra Management Platform: –A multi-tier management platform for delivering highly optimised IT services to the customer regardless of application or data location.  Enterprise class monitoring & management from the Cloud  “Keep Current” service for the local appliance

Benefits for Your Customers Under their control Cloud Commercials Worry free Hybrid IT

Benefits for Your Business Reduces on-site IT complexity –Consolidated platform –Standardised deployments –Reduced support costs Scale without increasing support staff –Leverage staff for more valuable customer work Sell additional services around the platform –End user support activities –On-site application delivery & maintenance –Consultancy

Compelling Economics for Partners Safety margin in all figures 30% Less effort per customer 125% More margin per customer 30% More customers supported £

Why Zynstra?

ISV delivering Cloud Managed Server Appliances - as a service! Established in 2011 –Founded by software entrepreneurs with proven track records –Team launched & successfully built Cramer Systems (now part of Amdocs) – sold for $425m Solving IT challenges for the Small & Mid Market customers –Achieving Public cloud efficiencies & enterprise class SLA’s for the SMB. Commercial Launch to Market in July 2013 –Backed by Octopus Investments –Phase 2 launch (Microsoft centric) in January 2014 Resolutely product focused & competent –If you are a broadband customer of AT&T, or Cable TV from Comcast or mobile from Vodafone, you are provisioned and managed 24x7 on the management systems the people behind Zynstra built. Passionate & committed to the role of the Channel Awarded “Most Innovative Product of the Year for SMBs”, UK Cloud Industry Forum, Feb 14

Zynstra Delivers Under your control Cloud commercials Worry free Hybrid Cloud

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Contacts: Andrew Birch Channel Manager Phone: +44 (0) Thank you! Cloud Managed Server Appliances

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