M AY 13, 2015 A LBUQUERQUE, NM Jan Zimmerman, Principal Watermelon Mountain Web Marketing 505-344-4230 © 2015 Watermelon Mountain.

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Presentation transcript:

M AY 13, 2015 A LBUQUERQUE, NM Jan Zimmerman, Principal Watermelon Mountain Web Marketing © 2015 Watermelon Mountain Web Marketing 1 Getting Started with Google Adwords

Why Online Advertising ? © 2015 Watermelon Mountain Web Marketing 2  Your audience is online  Target-able and track-able  Attract more qualified prospects and customers  Less expensive than most other forms of advertising

Cost Comparison to Traditional Media © 2015 Watermelon Mountain Web Marketing 3 Based on cost per thousand impressions (CPM)

Why AdWords © 2015 Watermelon Mountain Web Marketing 4  Reach people when they are looking for information or ready to buy  Reach the most people: Google gets > 65% search market share (Comscore 2/15)  Target advertising locally or globally  Start with any budget  Pay only for results: no visit, no fee  Offers more than search PPC:  display, mobile, video, re-targeting, context partners

What Will AdWords Cost? (access through Tools tab) © 2015 Watermelon Mountain Web Marketing 5

What You Must Have to Start  A website, blog, Google Business page, or shopping destination URL, e.g. an etsy store  A knowledge of your target audience  An ad budget  A Google Business account (recommended)  Landing pages that fulfill the promise of your ads  Ability to monitor results (e.g. conversion code) 6 © 2015 Watermelon Mountain Web Marketing

Google My Business google.com/business © 2015 Watermelon Mountain Web Marketing 7

AdWords vs. AdWords Express 8 © 2015 Watermelon Mountain Web Marketing

Setting Up AdWords google.com/adwords or google.com/adwords/express © 2015 Watermelon Mountain Web Marketing 9

Primary Call to Action Captures Information Clear Benefits List Compelling Visual © 2015 Watermelon Mountain Web Marketing 10 Secondary Call to Action

Viewing AdWords Results © 2015 Watermelon Mountain Web Marketing 11

For More Information © 2015 Watermelon Mountain Web Marketing 12 Presentation available at watermelonweb.com/marketingresources.htm Watermelon Mountain Web Marketing