Chapter 4 Principles of Business Communication

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Presentation transcript:

Chapter 4 Principles of Business Communication Krizan Business Communication ©2005

Distinguish between a dictionary and a thesaurus. Chapter 4 Distinguish between a dictionary and a thesaurus. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Krizan Business Communication ©2005 Chapter 4 A dictionary gives word meanings, spelling, hyphenation, capitalization, and pronunciation. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

A thesaurus provides synonyms for selecting precise words. Chapter 4 A thesaurus provides synonyms for selecting precise words. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Explain the direct approach for paragraph organization. Chapter 4 Explain the direct approach for paragraph organization. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Krizan Business Communication ©2005 Chapter 4 The direct approach presents the main idea first, followed by the details. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Krizan Business Communication ©2005 Chapter 4 The direct approach is most appropriate when writing positive or neutral messages. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Explain the indirect approach for paragraph organization. Chapter 4 Explain the indirect approach for paragraph organization. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

The indirect approach presents the details before the main idea. Chapter 4 The indirect approach presents the details before the main idea. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Krizan Business Communication ©2005 Chapter 4 The indirect plan is most appropriate when writing negative or persuasive messages. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Explain the purpose and give examples of transitional words. Chapter 4 Explain the purpose and give examples of transitional words. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Transitional words logically connect ideas. Chapter 4 Transitional words logically connect ideas. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Krizan Business Communication ©2005 Chapter 4 Examples include: However First Except In addition Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Explain and give examples of unbiased language. Chapter 4 Explain and give examples of unbiased language. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Krizan Business Communication ©2005 Chapter 4 Unbiased language promotes fair treatment of individuals regardless of race, gender, culture, etc. Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

Krizan Business Communication ©2005 Chapter 4 Examples include: Biased Chairman Mankind Salesman Unbiased Chairperson People Sales associate Chapter 4 Krizan Business Communication ©2005 Krizan Business Communication ©2005

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