Understanding and Using Color Presented by:

Graphic Types Vector or Draw-Type Bitmap

Vector Graphics Geometric Shapes Each shape has a precise relationship to the other shapes Resized and Rotated without distortion Small file size Cannot display photo quality

Bitmap Graphics A collection of pixels Each pixel is a unique set on information Becomes distorted when resized or rotated Can represent subtle gradients of color Used for photographic images Larger file sixe

Graphic Software Types Draw Programs – create vector graphics Drawing tool in Word Illustrator Paint Programs - create bitmap images Microsoft Paint PaintShop Pro Image Editing Programs – make changes to existing images Photoshop

Color Wheel

Primary Colors Yellow Red Blue

Secondary Colors Orange Violet Green

Student Activity 1 Connect to Word Select the drawing toolbar, if necessary View → Toolbars → drawing

Color Wheel

RGB RED, GREEN, AND BLUE The colors the computer uses to create what we see on the monitor. Created by combining light. Additive Primaries

CMYK CYAN, MAGENTA, YELLOW, AND BLACK The colors used in the printing process. Created by reflections from pigment Subtractive Primaries

Student Activity 2 Open Microsoft Paint Start → Programs → Accessories → Paint

Using Color to Express Mood Warm vs. Cool Soft vs. Hard Light vs. Dark Passive vs. Active

Points to Consider Color is always relative Environment and Lighting affect how a color is perceived Different cultures respond to colors differently Some colors have specific associations

Warm vs. Cool Vivid vs. Soothing Cool colors are on the color wheel from yellow-green to violet. Associated with water and sky Makes an element pop out Warm color are on the color wheel from red-violet to yellow. Associated with sun and fire Makes an element recede or stay in background

Student Activity 3 Return to Microsoft Paint Complete the activity drawing cool and warm graphics

COOL WARM

Combining Warm and Cool

Complementary Colors Opposite each other on the color wheel Lower intensity by adding the compliment Combine to create excitement and energy RED ORANGE YELLOW

Analogous Colors Next to each other on the color wheel Blend well together

Triadic Colors Three colors that are equal distance from each other on the color wheel Use to provide more color variety High energy colors Yellow, red, and blue Green, violet, and orange Yellow-green, blue-violet, and red-orange

Monochromatic All the hues (light and dark) of a single color Subtle and peaceful

White all colors in balance Purity Simplicity Cleanliness Peace Innocence Good Sterility In Japan Death In eastern cultures Coldness sterility

Black absence of color Mourning Death Fear Formality Anger Elegance Wealth

Red warm and energetic Love Desire Danger Speed Strength Violence Blood In China Celebration Luck In India Purity

Blue reliability Peace Stability Trust Confidence Security Tranquility Depression Loyalty In China Immortality In Columbia Soap In Middle East Protective

Yellow joy Happiness Dishonesty Cowardice Imagination Illness Hope In Asia Sacred Imperial

Purple noble Royalty Spirituality Nobility Wisdom Cruelty Mourning Arrogance

Orange energy Balance Warmth Vibrance Demands attention In Ireland Religious significance Protestant

Green healing Health Good Luck Youth Nature Envy Jealousy Inexperience Fertility In India The color of Islam In Ireland Religious significance Catholic Some Tropical Countries Danger In China Cheating wife

Creating Depth With Color Colors that move forward Bright Warn High-intensity Colors that move back Cool Low-intensity

Example of Activity 4 Analogous

Example of Activity 5 Triadic

Web sites about Color http://www.angelfire.com/linux/gopalfamily/colorwheel.html http://iit.bloomu.edu/vthc/Design/additive.htm http://www.colormatters.com/colortheory.html