Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP Co-Founder, Green Meeting Industry Council Principal, MeetGreen IMEX & APEX : Blazing.

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Presentation transcript:

Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP Co-Founder, Green Meeting Industry Council Principal, MeetGreen IMEX & APEX : Blazing trails for a sustainable events indus try Michael Luehrs Sustainability Advisor President, GMIC

Welcome

Your Text here Title Transportation On-Site Office Meeting Venue Food & Beverage Exhibits Destinations Communications Accommodation Audio Visual APEX/ASTM Environmentally Sustainable Event Standards

APEX/ASTM

Overview Background Inside Outside Legacy

Background -Since IMEX Frankfurt -Raise Awareness -Integrate into education sessions

Inside

Areas of Focus Waste management Food & Beverage Social Responsibility

Objectives 1.APEX: comprehensive review & gap analysis 2.Measure sustainability footprint of event 3.Measure sustainability procurement practices

KPIs KPIs 80% waste diversion MeetGreen Score % of compliant hotels % of local items on menu CO2 emissions % of recycled content in signage

Actions 1.Leadership commitment 2.Set goals, learn APEX 3.Train team

Outside

Actions 1.Connect with NGOs 2.Engage suppliers 3.Communicate

Brand value Market visibility Competitive Advantage ‘Organizational Citizenship’ Why?

Trails Blazed!

Industry engagement Gap analysis required 10 separate companies to review closely the APEX standard Influence behavior Improve strategies Professional development

Food & Beverage Local products on expo menus Re-vamp of exhibitor menu options (2013) Menu analysis and measurement Food donation initiative

Legacy Influence Positive Change Composting Donations Industry development Better business Social responsibility, NGO partners

Pro Tip Have a plan! Policies Request for proposals Contracts Reports

Tell Your Story Measure and report to key stakeholders Articles for industry publications Web & social media

Resources MeetGreen® Green Meeting Industry Council Convention Industry Council PEXASTM.aspx PEXASTM.aspx IMEX:

Thank