Enrollment Management Campus Update Chancellor’s Council October 3, 2007

Strategic Plan Update

Enrollment Update Fall 2007 »33% increase over Fall 2000 »1051 Freshmen Third Largest Class in UMR History 27.4 Ave ACT (upper 10% in nation) »Housing near 100% capacity »87% Record retention rate for UM System »Historic low in cancellations for non-payment (46) »Undergraduate Discount Rate Back Below 29%!!

Enrollment Management Mission approved: June 2001 The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals. »Research »Recruitment »Retention

Enrollment Management Division l Registrar l Student Financial Assistance l Admissions and Visitor Center l New Student Programs (Orientation & IDs) l Student Diversity Programs l Women’s Leadership Institute l Center for Pre-College Programs

Enrollment Development Team EDT l Admissions l Registrar l Financial Aid l Campus Housing l Student Activities l Counseling Center l Orientation l Teacher Training Director l Info Tech l Institutional Research l Women’s Programs l Minority Programs l International Affairs l Cashier/Billing l Pre-College Programs l Reporting Services

Core Enrollment Management Performance Expectations 1. Managerial Philosophy: Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you 1. Student Service Philosophy: Find ways to say “YES” 1. Operational Philosophy: Make data based decisions & do the basics better than everyone else

The Core Understandings of UMR Enrollment Management: 1. We exist to help and serve students the best we can 2. Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know,but I will find out and get back to you.” 3. You are the University – everything you say, how you look and act will be the guests vision and image of UMR. Take your role and the responsibility that goes with it very seriously.

Enrollment Concerns l 52% Graduation Rate l 82% Retention Rate l 23% Female Enrollment l 8% Minority Student Enrollment l 8 Year Decline New Students (-700 students) l Industry Asking for MORE Graduates

Enrollment Status l 64% Graduation Rate l 87% Retention Rate l 23% Female Enrollment (+341) l 10% Minority Student Enrollment (+264) l Record New Student Classes & Student Success l 6 Year Increase (+1,541 students) l Industry STILL Asking for MORE Graduates

Strategic Enrollment Management Plan l Increase Success of Students »Retention Rates »Graduation Rates l Increase College Going Rate & Access 1.Access & Affordability 2.Pipeline of College Ready Students 3.Strategic Partnerships 4.Outreach/Education 5.Scholarships l Expanding Current Markets & Capturing New Markets 1.Out-of-state students 2.Transfer Students 3.Female Students 4.Underrepresented Minority Students 5.International Students 6.Graduate Students 7.Nontraditional Students

Enrollment KPIs

UMR ENROLLMENT 33% Growth since 2000 Since 2004, 60% of Growth due to Retention Increase

Academic Quality Ave. Freshmen ACT Score UMR Goal: Upper 10% in Nation

All Students, Totals United States 5,605 Other Countries 564 Total 6,167 ALASKA CALIFORNIA IDAHO OREGON WASHINGTON MONTANA WYOMING UTAH COLORADO ARIZONA NEW MEXICO TEXAS OKLAHOMA KANSAS NEBRASKA SOUTH DAKOTA NORTH DAKOTAMINNESOTA WISCONSIN IOWA ILLINOIS OHIO IN KENTUCKY WV VIRGINIA NO. CAROLINA GEORGIA FL ALABAMA MS MISSOURI ARKANSAS LA NEVADA HAWAII 1 MICHIGAN PENNSYLVANIA NJ NEW YORK CT MA VT NH MAINE TENNESSEE CAROLINA SO. MD DE RI DC , University of Missouri - Rolla Geographic Origin of All Students - Fall 2007 Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4 th week of classes. Revised DC 2 50 or more students 10 – 49 students students No students Legend PUERTO RICO 1 Armed Forces Pacific & Africa 3

ADAIR ANDREW ATCHISON AUDRAIN BARRY BARTON BATES BENTON BOONE BUCHANAN BUTLER CALDWELL CALLAWAY CAMDEN CARROLL CARTER CASS CEDAR CHARITON CHRISTIAN CLARK CLAY CLINTON COLE COOPER CRAWFORD DADE DALLAS DAVIESS DE KALB DENT DOUGLAS DUNKLIN FRANKLIN GENTRY GREENE GRUNDY HARRISON HENRY HICKORY HOLT HOWARD HOWELL IRON JACKSON JASPER JOHNSON KNOX LACLEDE LAFAYETTE LAWRENCE LEWIS LINCOLN LINN MCDONALD MACON MADISON MARIES MARION MERCER MILLER MONITEAU MONROE MORGAN NEWTON NODAWAY OREGON OSAGE OZARK PERRY PETTIS PHELPS PIKE PLATTE POLK PULASKI PUTNAM RALLS RANDOLPH RAY REYNOLDS RIPLEY ST. CLAIR SALINE SCOTLAND SCOTT SHANNON SHELBY STODDARD STONE SULLIVAN TANEY TEXAS VERNON WARREN WAYNE WEBSTER WORTH WRIGHT MADRID NEW MISSIS- SIPPI BOLLIN- GER GIRARDEAU CAPE WASHING- TON JEFFER- SON ST LOUIS CITY MONT- GOMERY GAS- CON- ADE SCHUY- LER LIVING- STON LOUIS ST FRANCOIS ST CHARLES ST PEMI- SCOT GENEVIEVE STE FRANCOIS ST Geographic Origin of Total Enrolled Students by County - Fall 2007 Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, 4 th week after enrollment. University of Missouri - Rolla Total Enrollment from Missouri Missouri 4,321 Other Locations 1,846 Total 6, or more students 10 – 49 students students No students Legend CALDWELL 2

Classroom Utilization

Starting Salaries UndergraduateGraduate 2003 $ 47,305 $ 52, $ 46,567 $ 52, $ 49,181 $ 53, $ 51,059 $ 58, $ 53,669 $ 62,751

Female Enrollments Exceed 57% of All College Students SOURCE: NCES, The Condition of Education 2006, pg. 36

Source: WICHE 2003 Although the overall number of high school graduates will decline by over 6,000 students between 2009 and 2013; the African American student population will remain stable and Hispanic student populations will grow.

Student Demographics On-CampusDistance ALL STUDENTSUNDERGRADGRADUATEGRADUATE l Average Age: l Gender: Female23%22%26%21% Male77%78%74%79% l First Generation College Students : N/A36%N/AN/A l Residency Missouri: 73.5%81.2%33.5%39.4% Out-of-State:15.8%16.3%13.2%58.1% International:10.7% 2.6%53.3% 2.5% l Ethnicity: African-American: 4.1% 4.5% 1.9% 8.0% Asian-American: 2.9% 2.4% 5.1% 7.0% Caucasian: 76.1%83.9%35.2%71.0% Hispanic: 1.9% 2.2% 0.8% 6.0% Native-American: 0.6% 0.6% 0.2% 0% International: 10.7% 2.6%53.3% 2.5% Not Disclosed: 3.8% 3.8% 3.5% 5.8%

Overall Enrollment by Residency: Missouri Residents: 76% Out-of-State Students: 24%

Environmental and Market Trend Scans

The Golden Circle for Recruitment +70% enroll within 140 miles of home +80% enroll in home state

FS07 First Time College Enrollees (1040) FS07 First Time College Admits (2154) FS07 First Time College Applicants (2305) FS07 First Time College Inquiries (9629) FS2007 First Time College Domestic Enrollment Yield

FS07 First Time College Enrollees (822) FS07 First Time College Admits (1511) FS07 First Time College Applicants (1641) FS07 First Time College Inquiries (6247) FS2007 First Time College Enrollment Yield For Missouri

Domestic Overall Freshmen Enrollment Yield Funnel FS2007 Inquiries:9629 Applicants: 2305 Admits: 2154 Enrollees: % Admits Enrolled 11% Inquiries Enrolled

Domestic Male Freshmen Enrollment Yield Funnel FS2007 Inquiries:5479 Applicants: 1780 Admits: 1663 Enrollees: % Admits Enrolled 15% Inquiries Enrolled

Domestic Female Freshmen Enrollment Yield Funnel FS2007 Inquiries:2912 Applicants: 524 Admits: 490 Enrollees: % Admits Enrolled 7% Inquiries Enrolled

Domestic Traditionally Under-represented Freshmen Enrollment Yield Funnel FS2007 Inquiries:1438 Applicants: 291 Admits: 223 Enrollees: 94 42% Admits Enrolled 6.5% Inquiries Enrolled

Domestic African-American Freshmen Enrollment Yield Funnel FS2007 Inquiries:840 Applicants: 151 Admits: 92 Enrollees: 38 41% Admits Enrolled 4.5% Inquiries Enrolled

Domestic Freshmen from Missouri Enrollment Yield Funnel FS2007 Inquiries:6247 Applicants: 1641 Admits: 1511 Enrollees: % Admits Enrolled 13% Inquiries Enrolled

Domestic Freshmen Out of State Enrollment Yield Funnel FS2006 Inquiries:3382 Applicants: 664 Admits: 643 Enrollees: % Admits Enrolled 7% Inquiries Enrolled

International Freshmen Enrollment Yield Funnel FS2007 Inquiries:52 Applicants: 68 Admits: 39 Enrollees: 11 28% Admits Enrolled

Domestic Freshmen Online Application Enrollment Yield Funnel FS2007 Applicants: 1276 Admits: 1213 Enrollees: % Admits Enrolled

Domestic Freshmen Paper Application Enrollment Yield Funnel FS2007 Applicants: 1029 Admits: 941 Enrollees: % Admits Enrolled

Student Market Update

Core Market Challenges: Changes in the college-bound student markets l The Midwest will experience a 4% to 10% decline in high school graduates between 2007 – 2012 (Source: WICHE, 2003: Knocking at the College Door) l The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (Source: NCES, 2005; WICHE, 2003) l The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (Source: ACT, 2003: Maintaining a Strong Engineering Workforce Policy Report; National Academies, Rising Above the Gathering Storm, 2006) l More full-time college freshmen are choosing to start at two-year colleges (Source: US Department of Education IPEDS. 2005; Source: Missouri Department of Higher Education, 2005) l More students are enrolling in more than one college at a time (Source: National Student Clearinghouse, 2005; Noel Levitz, 2004; College Board, 2006) l Future student market growth will include more students requiring financial aid and loans to complete a degree (Source: WICHE, 2003)

Missouri Public HS Graduates to (actual), to (projected) WICHE: Knocking at the College Door, 2003

Trends in Engineering (<5%)

Missouri’s 2005 Student Funnel for All Engineering Fields l Public High School Seniors Cohort:67,074 l Public High School Graduates:57,495 l All ACT Testers/College Bound: 42,705 l Any Engineering Interest, all scores: 1,519 l Engineering Interest, +21 comp. score: 1,028 (21 = MO average score / 50%) l Engineering Interest, +24 comp. score: 769 (24 = UM minimum for auto admission) l UMR’s Freshmen Engineering Majors 560 from Missouri 73% Yield of admissible prospective students 79% UMR: 1st choice college to attend 18% UMR: 2nd choice college to attend

UMR Pre-College Programs by Grade Level R = residential C = commuter Summer Programs College Freshmen CCamp Invention (1 week) RAerospace Camp (4 days) RRobotics Camp (3 days) RMissouri Academy for Youth Advancement (MAYA) (1 month) RIt's A Girl Thing! (3 day) RSummer Solutions (girls) (1 week) RSummer Research Experience RSummer Research Academy RSummer Transportation Instit. (1 month) RBusiness Tech Week RJackling Introduction to Engineering (1 week) RMinority Introduction to Technology & Engineering (MITE) (1 week) RNuclear Engineering Camps (1 week) RC.H.I.P. Camp Computer Highly Interactive Program (4 days) RMaterials Camp (1 week) RExplosives (1 week) RHit the Ground Running (3 weeks) Center of Pre-College Programs Helping Missouri Build a Stronger Pipeline of “STEM” Focused Students

Affordability l Average Family Adjusted Gross Income: $75,607 »Average Financial Aid Package: $10,100 »75% are receiving scholarships and financial aid »24% qualify for Pell Grants »73% plan to work while enrolled at UMR l New MOHELA Loan Forgiveness Programs »Low Income/Pell Students: $500 »Engineering Majors: $3500 »MO Life Science Employees: $2500 »Teachers & Public Service Employee Interest Rate Reduction l Average Graduate’s Loan Debt Reduced by $4000

Name Recognition Among College-Bound Students Outside of Missouri l Even with the increased recruiting efforts since 2000, of the more than 1.1 million non Missouri ACT testers in Only 551 non-Missouri high school seniors sent ACT scores to UMR in Only 238 of the 551 total out-of-state ACT scores were from students interested in any area of engineering. All ACT Out-of-State Senders State Senders Central Missouri State University UMR Southeast Missouri State University UMSL Truman State UMKC Missouri State University Northwest Missouri State University UMC St. Louis University Washington University in St. Louis

+9 > 20 % +11% to +20% 0% to +10% Decreases Projected change in high school graduates and New Target Markets US Dept of Education, Targeted Regional Markets to attract additional out-of- state undergraduates ? ?

Keys to Planning for 6550 Students l Build stronger national and international name recognition and brand awareness l Enhance the out-of-state student marketing efforts l Achieve 1 st to 2 nd year retention goal of 90% l Continue strategic course scheduling l Goal of 750 distance education students is possible: Need enthusiasm for distance learning to continue to grow. l Conduct a thorough parking study l Regularly assess students’ housing and dining needs l Refine and adjust non-engineering recruitment/marketing programs l Scholarships will continue to be vital to our success

QUESTIONS?