The Marketing Environment in Aviation Lecture#3 Aviation Marketing Department of Aviation Superior University.

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Presentation transcript:

The Marketing Environment in Aviation Lecture#3 Aviation Marketing Department of Aviation Superior University

Marketing Environment PESTE Analysis includes Following factors PoliticalEconomicalSocialTechnologicalEnvironmental

PESTE ANALYSIS Political Factors Terrorism Fears/Polit ical Instability Deregulation and “Open Skies” Marketing Policies for a Deregulated Environment PrivatizationSTATE AID Airport Slot Allocation

PESTE Analysis Social Factors The Ageing Population Changing Family Structures Changing Tastes and Fashions in Holidays The Uncertain, Deregulated Labor Market The Female Business Traveler

PESTE Analysis Technological Factors Video- conferencing The Internet Surface Transport Investment

PESTE Analysis Environmental Factors Climate Change and Global Warming Shortages of Infrastructure Capacity “Tourism Saturation”

The End