 Innovation By Alma Bautista, Ken Hau, Michael Corral

Basic Description  History  Radical Innovation  Play to Win (Innovation Center)  Ray Kroc, Chef, Barbara Booth  Hamburger University

Macro Environment  Society  Environmental  Economy  Global Expansion/ Culture  Legal

Top Competitors  Starbucks Corporation  Burger King Corporation  Wendy’s/Arby’s Group, Inc.

Sources of Innovation  Innovation Center  Innovation Council  Strategic Innovation Process

McDonald’s Capability  Stock growth and revenue  High brand value and market presence  Growing opportunities  Hot drinks market  Franchise-operated restaurants

Innovation Strategy & Implementation  Autonomy  Product studies  Customer studies  Technology

Major Obstacles  Competitive industry  Increase in health-conscious consumers  Volatility of food and labor costs  Litigations  Unsuccessful products

Performance  COMPANY Sustainable Supply Chain  COMPETITION McDonald’s Vs. Other Fast Food Chains  Stocks McDonald’s leads the Dow Jones

Lessons Derived  McDonald’s places the customer’s experience at the core of all they do  McDonald’s is committed to their team  McDonald’s believes in its “ 3-legged systems”  McDonald’s operates their business ethically  McDonald’s give back to the community

Other Information  Strive continually to improve  They are a learning organization that aims to anticipate and respond to changing costumers, employee and system needs through constant evolution and innovation.  Sustainability

Questions