Presidential Elections 2008 Pre-election TV Monitoring (Second Report from December)

TV Monitoring Objective: TV Monitoring aims at monitoring information and advertising about presidential candidates broadcasted by Georgian main channels in the pre-election period. Monitoring is based on a record of the entire broadcasting grid of all five TV channels. Information is processed at the media information bank of the analytical group Primetime, where information is processed, sorted, grouped according to customers’ interest and graphically analyzed.

Objects of Monitoring Levan Gachechiladze Arkadi Patarkatsishvili Davit Gamkrelidze Shalva Natelashvili Mikheil Saakashvili Giorgi Maisashvili Irina Sarishvili The targets of the monitoring are the seven presidential candidates registered by the CEC for the Extraordinary Presidential Elections of January 5, 2008 and their supporters:

Sources of Monitoring Television Daily news programmes (morning/afternoon). Main information programmes. Talk Shows Paid political advertisement Free political advertisement 5 Georgian Main TV channels were selected for monitoring: Public Broadcaster Rustavi2 Mze Imedi Kavkasia Programmes

Monitoring of Information Grid  Quantitative analyses of information broadcasted by TV channels about presidential candidates: by candidate, channel, amount of time (number of times mentioned).  Qualitative analyses of information broadcasted by TV channels about presidential candidates (value, channel, amount of time (number of times mentioned.)  Quantitative analysis of air time allocated to presidential candidates (by channel, amount of time and share of time per candidate).

Monitoring of TV Advertisements  Quantitative analyses of pre-election political advertisements: by candidates, channels and amount of time (length and frequency of advertisement).  Quantitative analyses of paid political advertisements: by candidates, channel and amount of time.  Quantitative analyses of free political advertisements: by candidates, channels and amount of time.

Summarized Findings for the Second Report  The trend of the first week continues in the second week;  Different presidential candidates are leading according to different parameters;  Pre-election campaign runs in a competitive media- atmosphere and its coverage is balanced and diverse;  All sources of monitoring (main national media) provide the CEC with the information required by law regarding the duration and frequency of paid political advertisement in a timely manner.

Quantity of Paid and Free Political Advertisements per Candidate  No. of TV ads

Time Share of Paid and Free Political Advertisements per Candidate  Total air time

Time Share of Presidential Candidates Free Political Advertisements per TV channel

Air Time allocated to Presidential Candidates in News Programmes

Air Time Allocated to Presidential Candidates in News Programmes  Total Air Time

Air Time allocated to Presidential Candidates by Channels (number of TV Shots)

Air Time allocated to Presidential Candidates by Channels (Time-share)

Air Time allocated to Presidential Candidates (Time-share)

Air Time allocated to Presidential Candidates (Time-share)

Air Time allocated to Presidential Candidates (Time-share)

Air Time allocated to Presidential Candidates (Time-share)

Air Time allocated to Presidential Candidates (Time-share) Air Time allocated to Presidential Candidates (Time-share)

Total Frequency of Mentioning Presidential Candidates  No. of times mentioned

Frequency of Mentioning Presidential Candidates per Channel  No. of times mentioned

Frequency of Mentioning Presidential Candidates according to Value

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