Channel4.com/4Beauty LAUNCH JUNE 2010 Lelia Ferro 4Beauty Editor.

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Presentation transcript:

Channel4.com/4Beauty LAUNCH JUNE 2010 Lelia Ferro 4Beauty Editor

Why 4Beauty? 56% women don’t read fashion magazines 71% want to see clothes on real women 3 out of 4 feel better when they dress well 45% want to dress by their body shape A third get inspired by their favourite TV shows and go online for peer to peer advice Channel 4 has the shows, audience and online know how 4Beauty will give women what they really want

Our USP? To claim back the true meaning of beauty “Its all about your unique confidence” Broad reach ABC1 women Beauty, fashion, hair, wellbeing Get the look from our unique talent User panel and UGC beauty top 10’s Body shape advice and shopping Facebook to shape the site

500k unique users, 5 million PI’s per month In show pushes from key shows 4Creative TV marketing trail around all key female shows VOD campaign Consumer & industry PR

4Beauty position against competitors

Thank you