E-Commerce Company Project : ASOS.com Trisha Gosney 5th hour

History of Business ASOS launched in 2000. 2004 ASOS launched their own line for women. 2007 ASOS launched their own line for men. 2010 launched American, German and French ASOS sites. 2011 Launched ASOS facebook shop, ASOS Fashion Finder, and iPhone and iPad app. 2013 Opened more international offices in Lille, France, and Munich, Germany. Launched a Russian language site.

Owner/Creator The CEO of ASOS is Nick Robertson. The founders of ASOS are Nick Robertson and Quentin Griffiths.

Disadvantages of being solely online. ASOS.com is mainly a clothing stroe, so a disadvantage of them being only online is that sometimes you don’t know what size you are in a certain type of clothing or you don’t kn ow the quality of the material used to make the clothing, so the only way to try it is to order it and if it doesn’t fit you have to send it back and order a different size and then wait for the right one to get there, which leads to a lot of people staying away from online clothing shopping.

Advantages of being solely online. The start up cost of an online shop would be less than that of a retail chain. You can go into better detail about the clothing when doing it online. People can leave reviews about the clothes to help people decide if the clothing is better for them.

What does the website look like?

Ease of use. ASOS’ website is very easy to use. They have everything clearly stated at the top of the page in a line so you just have to click the section you want to look at.

Ease of use. If you click on the ‘women’ or ‘men’ tab then you will get a drop down tab of all the sections of clothing or accessories they have.

How does ASOS attract customers? They created an app. They use a lot of social media to promote their store and their new clothing lines. Put their clothes in fashion shows mostly in the UK. They work with a lot a fashion designers mostly in the UK who talk about their store to other people.

SWOT analysis of ASOS Weaknesses Strengths Threats Opportunities Overdependence on the market of Great Britain. No stores! Weaknesses Duplication on product via third party brands. Cost of labor and materials. UK economy. Strengths Benefits derived from its focus on customer retention. Strong own brand collection. Constantly refining the supply chain. Threats Intense competition from rivals. SS13 trends online not particularly 'on trend' Opportunities Consolidation of third party brands. Introduction of lower priced third party brands. New brands not being received as well as expected. Opportunities Increase in demand of men's clothing and accessories. Opening a new distribution centre in Asia or the US. Further expansion into other countries with specific language site.

What makes ASOS successful? They know their market and they sell things that fit to how or what their customers would like. They offer many forms of help for their customers and they treat their customers very well.

ASOS’ business/revenue model. ASOS.com is a global online fashion and beauty retailer, offering over 50,000 branded and own-label product lines across womenswear, menswear, footwear, accessories, jewelry and beauty. The warehouse has new products coming in each week. ASOS has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia, Italy and China. It also ships to over 237 other countries from its two distribution centres in the UK. ASOS.com is a British online fashion and beauty store. Primarily aimed at young adults, ASOS sells over 850 brands as well as its own range of clothing and accessories. Sales for the financial year ending 31 August 2013 were £753.8 million ($1.3 billion). As of August 2013, ASOS PLC has an estimated net worth of £159 million ($2.58 million). In May 2012, it reported a jump in pre-tax profits from £15.7 million ($25.5 million) to £30.3 million ($49.2 million), with sales up 46% at £495 million ($803.4 million).