Wiki Presentation Maria Berens, Sara Bowring, Sanya Rehman and Hayley Briggs

Agenda About New Look Our roles Customer of New Look Comparative shop & competitors Improved brand identity Marketing SWOT for New Look Our teamwork

About New Look Founded in 1969 Has stores worldwide Online store Last year more than 355 million customers visited New Look Has won several accolades over the years Has many celebrity partnerships

Role Introduction Designer Sara Bowring Buyer Hayley Briggs Visual Merchandiser Maria Berens Marketing Manager Sanya Rehman

Demographics – Aged 9-35 – Teenagers, graduates, young people and families – C1 and C2 social groups – Mainly females Why New Look? – Value fashion and a bargain – Up to trend fashion – Quality – Choice – Convenience Customer

Competitors Our competitors for the comparative shop were H&M and Miss Selfridge.

Comparative shop Date undertaken : Thursday 13 th October 2011 Kings Gate shopping centre, Huddersfield

Improved Brand Identity Designer Merchandiser Buyer Marketing manager

Marketing Online shopping: All Products available online Most visited fashion websites in the UK. Mim online stores

Marketing Ways of marketing: Blogs Future Fab fashion New Look Daily Celebrity endorsements Kimberly Walsh Lilly Allen Taylor Momsen Girls Aloud Luke Worall Agyness Deyn Alexa Chung.

SWOT for New Look Strengths: Affordable fashion Good quality Current styles Strong, easy to use website Established brand Good customer base Weaknesses: Slower turn around than some of our competitors Our trend prediction can be weak at times Not enough ‘add on’ and encouragement to do so. Opportunities: We could have more promotion days The website blog could be expanded Improve our trend prediction through more in depth research Threats: What are our competitors doing? Should we be expanding? Should we be launching new ranges? Competitors being quicker at change sin trend.

Our teamwork Previous meeting dates : 4 th October th October th November th November th January th January rd February th February 2012

References Arcadia Group Limited. (n.d.) Miss Selfridge. [online] Available at: us/our-brands/miss-selfridge [Accessed 26 November 2011] Davies, M ''Hit or Miss'' (2011) Drapers, Oct 14th no , p22-24 Facebook.com (New Look page) – date accessed 17/2/12 Fashionbuyer.blogspot.com (image) - date accessed 14/2/12 Goworek, H. (2006) Careers in Fashion and Textiles. Oxford: Blackwell. H&M. (n.d.) About H&M. [online] Available at: [Accessed 26 November 2011] New Look Group. (2011a) Our brand. [online] Available at: [Accessed 12 December 2011] New Look Group. (2011b) UK market leaders. [online] Available at: [Accessed 21 November 2011] New Look Group. (2011c) Who we are. [online] Available at: [Accessed 21 November 2011] New Look Group. (2011d) Ethical trading. [online] Available at: [Accessed 10 December 2011] New Look Group. (2011e) Our customer. [online] Available at: [Accessed 5 December 2011] Next Careers (2011) Careers section (Buyer) date accessed Oct 2011 Portas, M (2007) - How to Shop : with Mary, Queen of Shops (BBC Books, London)

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