Marketing Mix. Learning Objectives Understand the importance of where a business sells its product/service Understand the different methods of distribution.

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Presentation transcript:

Marketing Mix

Learning Objectives Understand the importance of where a business sells its product/service Understand the different methods of distribution

Place Where a product is sold Method of distributing the product

Where? Linked to location of a business Town, industrial estate, out of town shopping centre? It depends on the nature of the business – Car manufacturing would locate ………..? – Fashion clothing store

Methods of Distribution This is how the producer gets the product to the consumer (end user).  Wholesaler – “middle man” breaking the bulk and sell to smaller retailers (e.g. corner shops)  Regional Distribution Centre – e.g. Ikea has a depot in Peterborough storing all the products  Retailer – the business that sells to consumer

Types of Retailers Chain stores Department stores Hypermarket Supermarket Catalogue Online

Method 1

Method 2

Method 3

For each product think of the different ways they can be bought: 1.Books 2.Mobile phones 3.Shoes 4.Bananas

Best method for distributing: 1.Laptop 2.Fizzy drink 3.Quality Jeans 4.Farmer selling milk 5.Selling holidays