FY 2013 Alumni Survey Results

Agenda Discussion and Feedback Takeaways & Next Steps Executive Summary Survey Limitations & Methodology

Survey Limitations Response bias Not a random sample Low sample size Only 70% of all alumni receive the survey Translation and linguistic challenges Large number of survey questions skipped

Survey Response Rates Analysis (FY ) 408 Total Alumni 285 Surveys Sent* 75 Responses 26% Response Rate (FY 13) 376 Total Alumni 263 Surveys Sent* 55 Responses 21% Response Rate 310 Total Alumni 222 Surveys Sent* 67 Responses 30% Response Rate *Note: Based on cohort estimates. Survey sent to roughly 70% of Alumni; not a precise count. Note**: Based on 95% confidence level and 5% confidence interval. (FY 12) (FY 11) Sample Size Needed**: # of Additional Surveys Needed:

Implications of Low Sample Size Difficult to assess whether results are representative of larger population Inconclusive results Difficult to generalize about trends

Methodology (Cont.) - Sample Size (FY 13) 75 Total Responses  65 Alumni CMs  10 Alumni Supervisors/Directors Only valid responses are counted. Questions that were skipped do not count as valid responses

Executive Summary – FY13 Pluses *Strong BSC Scores 96% involved in conservation 76% continue to use Pride methodology *Inspiring Conservation & Pride 83% influenced others to accomplish something significant in conservation 65% continued their Pride campaign after formal partnership with Rare ended *Delivering Conservation Impact 92% report that their campaign is still leading to the reduction of significant threat 96% report that Pride process is a useful strategic tool *Note: These results represent only those alumni who responded. Given the low sample size, it is difficult to draw any conclusions. Please contact CRM to communicate this data externally.

Executive Summary – FY 13 Pluses (Cont.) *Building Constituency 97% report that Pride process trains them to mobilize community to reduce threats to biodiversity 88% report that support for biodiversity efforts in the target area increased among locals *Developing Capacity 66% of Alumni Rare Fellows received a promotion or other professional recognition in the last year 43% of Alumni Rare Fellows articles on conservation published *Note: These results represent only those alumni who responded. Given the low sample size, it is difficult to draw any conclusions. Please contact CRM to communicate this data externally.

Executive Summary – FY 13 Deltas Decline in the % of alumni who are very (or completely) likely to recommend Pride, from 92% in 2011 to 84% in 2012 to 76% in *Note: These results represent only those alumni who responded. Given the low sample size, it is difficult to draw any conclusions. Please contact CRM to communicate this data externally.

Executive Summary – FY 13 Deltas (Cont.) Similarly, the average recommendation score fell from to 4.5 in 2011 to 4.2 in 2012 to 4.0 in 2013 (on a 1-5 Scale) *Note: These results represent only those alumni who responded. Given the low sample size, it is difficult to draw any conclusions. Please contact CRM to communicate this data externally.

Executive Summary – FY 13 Deltas (Cont.) For Alumni who completed the survey more than once between FY11-13: *Note: These results represent only those alumni who responded. Given the low sample size, it is difficult to draw any conclusions. Please contact CRM to communicate this data externally.

FY Summary Results Outcome CategoryMetric *2013 Inspiring Conservation & Pride Alumni are currently involved in the conservation field (professionally &/or academically) 98% 96% Alumni are very (or completely) likely to recommend Pride to other organizations 92%84%76% Alumni CMs are still using Pride methodology (5 or more specific components) 75%73%76% Alumni have continued their Pride campaign after the formal Rare partnership ended 69%58%65% Alumni are continuing to train others in the Pride methodology 65%58% Alumni influenced others during their campaign who went on to accomplish something significant in the conservation field 70%84%83% Delivering Conservation Impact Alumni report their campaign is still leading directly to the reduction of a significant threat and/or to a benefit to the conservation target 96%90%92% Alumni report that partnering with Rare increased their organization's capacity to protect biodiversity 81%88%83% Alumni agree that the Pride process is a useful strategic planning tool 95%91%96% Alumni report that their Pride campaign is currently extremely important (or very important) to their site's overall strategy 73%71%86% Building Constituency Alumni agree that the Pride process trains them to mobilize the community to reduce threats to biodiversity 96%88%97% Alumni report that support for their biodiversity conservation efforts has increased among locals in the target area 75%84%88% Developing Capacity Alumni CMs received a promotion and/or other professional recognition in the last year (awards, fellowships, etc.) 64%67%66% Alumni CMs increased their level of formal education 43%51%55% Alumni CMs who presented at a conservation conference 59%66%55% Alumni CMs who published articles or papers in the conservation field 24%42%43% *Note: These results represent only those alumni who responded. Given the low sample size, it is difficult to draw any conclusions. Please contact CRM to communicate this data externally.

Key Takeaways Overall, positive results for FY 13 across nearly all metrics Strong network effects suggest that Alumni are actively engaged and find Pride training valuable One key to area to explore is why the % of Alumni likely to recommend Pride to other organizations has declined in FY 12 and FY 13 Inconclusive results due to low survey sample size

Proposed Recommendations Update Alumni Survey by making it more concise and clear, ensuring it captures only critical information needed for decision-making Improve our Alumni Contact List for each region to ensure our sample size is adequate to ensure the results are representative Create a LinkedIn Alumni Group! Brainstorm ideas to incentivize survey completion Engage Alumni Managers in the regions on possible reasons as well as solutions to address the declining % of Alumni who recommend Pride

Proposed Next Steps Engage stakeholders on improving the survey (Eddie & Liz will facilitate) Update Alumni contact database (Alumni Managers & Teams) Identify a leader to initiate Alumni LinkedIn Group Add two agenda items to upcoming Alumni Management Team calls:  Incentive ideas for completing surveys  Alumni likely to recommend Pride

Discussion Feedback Questions?

Annexes

Survey Methodology Integration: 5 point scale to integrate into the Pride Scorecard and Rare's Balanced Scorecard (BSC). Scales designed by Vovici Market Research. Multi-perspective: Similar questions across the audience to provide comparability across audiences and if possible across regions. Longitudinal: Similar questions across time to assess progress or change in perceptions. Net Promoter: used as the “Ultimate Question” of customer satisfaction -- “How likely are you to recommend a Pride campaign to colleagues or other organizations?” Method designed by Bain & Company Consulting.

FY 2013 Summary Results Outcome CategoryMetric2013 Inspiring Conservation & Pride Alumni are currently involved in the conservation field (professionally &/or academically) 96% Alumni are very (or completely) likely to recommend Pride to other organizations 76% Alumni CMs are still using Pride methodology (5 or more specific components) 76% Alumni have continued their Pride campaign after the formal Rare partnership ended 65% Alumni are continuing to train others in the Pride methodology 58% Alumni influenced others during their campaign who went on to accomplish something significant in the conservation field 83% Delivering Conservation Impact Alumni report their campaign is still leading directly to the reduction of a significant threat and/or to a benefit to the conservation target 92% Alumni report that partnering with Rare increased their organization's capacity to protect biodiversity 83% Alumni agree that the Pride process is a useful strategic planning tool 96% Alumni report that their Pride campaign is currently extremely important (or very important) to their site's overall strategy 86% Building Constituency Alumni agree that the Pride process trains them to mobilize the community to reduce threats to biodiversity 97% Alumni report that support for their biodiversity conservation efforts has increased among locals in the target area 88% Developing Capacity Alumni CMs received a promotion and/or other professional recognition in the last year (awards, fellowships, etc.) 66% Alumni CMs increased their level of formal education 55% Alumni CMs who presented at a conservation conference 55% Alumni CMs who published articles or papers in the conservation field 43% Note Only valid responses were included in the calculation. Skipped responses were excluded.

Analysis of Results Outcome CategoryMetric *2013 Inspiring Conservation & Pride Alumni are currently involved in the conservation field (professionally &/or academically) 98% 96% Alumni are very (or completely) likely to recommend Pride to other organizations 92%84%76% Alumni CMs are still using Pride methodology (5 or more specific components) 75%73%76% Alumni have continued their Pride campaign after the formal Rare partnership ended 69%58%65% Alumni are continuing to train others in the Pride methodology 65%58% Alumni influenced others during their campaign who went on to accomplish something significant in the conservation field 70%84%83% 1. Inspiring Conservation & Pride “I recommend Pride because it is the key to empowering local actors.“ Elizabeth Cabrera, Guad Alumni Fellow

Inspiring Conservation & Pride (by Region)

Analysis of Results 2. Delivering Conservation Impact Outcome CategoryMetric *2013 Delivering Conservation Impact Alumni report their campaign is still leading directly to the reduction of a significant threat and/or to a benefit to the conservation target 96%90%92% Alumni report that partnering with Rare increased their organization's capacity to protect biodiversity 81%88%83% Alumni agree that the Pride process is a useful strategic planning tool 95%91%96% Alumni report that their Pride campaign is currently extremely important (or very important) to their site's overall strategy 73%71%86% “I recommend Pride because it proved to deliver conservation impact at my site. This approach is effective and powerful enough to replicate at other sites.” Yusuf Syaifudin, Bogor Alumni Fellow

Delivering Conservation Impact (by Region)

Analysis of Results 3. Building Constituency Outcome CategoryMetric *2013 Building Constituency Alumni agree that the Pride process trains them to mobilize the community to reduce threats to biodiversity 96%88%97% Alumni report that support for their biodiversity conservation efforts has increased among locals in the target area 75%84%88% “I recommend Pride because with Pride it is possible to motivate people to change their behavior and to support the conservation work of the local organizations.” Maritza Tovar, Guad Alumni Fellow

Building Constituency (by Region)

Analysis of Results 4. Developing Capacity Outcome CategoryMetric *2013 Developing Capacity Alumni CMs received a promotion and/or other professional recognition in the last year (awards, fellowships, etc.) 64%67%66% Alumni CMs increased their level of formal education 43%51%55% Alumni CMs who presented at a conservation conference 59%66%55% Alumni CMs who published articles or papers in the conservation field 24%42%43% ““I recommend Pride because it helps to make the organization stronger and more effective in conservation.” Virgilio Da Silva Guterres, Bogor Alumni Rare Fellow

Developing Capacity (by Region)