Corporation of America page 1 Grouper Overview Service Summary Multi-platform Video Network dedicated to watching, sharing, and creating user generated.

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Presentation transcript:

Corporation of America page 1 Grouper Overview Service Summary Multi-platform Video Network dedicated to watching, sharing, and creating user generated video Enables video portability to multiple devices (iPod, PSP) Attracts users from other sites through one-click posting (MySpace, Friendster, Everyone’s Connected, WordPress, Blogger) Widely distributes easy-to-use video editing tools (Proprietary client, Instant upload from webcams and mobile phones) Ad-filtering tools target ads based on content tags Leverages P2P software client; increases video quality; decreases delivery costs Differentiators Demonstrated Traction #2 independent video community (Hitwise May report) Launched beta version of site and attracted 7MM global UU’s (3MM US) Reaches a young demographic that is 58% male Over 60,000 uploaded videos programmed across 18 channels

Corporation of America page 2 Grouper Service Highlights Watch Home page with “video wall” of user generated content; 80% click-through Content can be discovered through: –Rotation in video wall –Search –Channels Ability to download content to multiple devices (iPod, PSP) Share Create Easy upload of user videos One click publishing to other sites Import address from MSN, Hotmail, and Yahoo to create groups P2P client enables download of original, high quality files Add video comments Real-time recording and upload from web cams and mobile phones Proprietary client with easy-to-use editing tools –Select video –Select photos and tracking / panning effects –Select music Differentiated from YouTube and Other Competitors Competes with YouTube

Corporation of America page 3 Grouper Reaches a Younger Demographic (% of Total Unique Users) Somewhat Younger than Users of High-Traffic Sites Significantly Younger than SonyPictures.com (1) Heavy users include those that generate and post video content to the Grouper site Roughly Comparable in Age to YouTube Users Grouper’s Heavy Users (1) Younger than MySpace < 1.0

Corporation of America page 4 Grouper Performance Against Competitors Ease of Use Community Connections Features Quality of Content P2P Client Technology Content Monthly Unique Users (mm) NA Source: Grouper Management and SPE assessment

Corporation of America page 5 Grouper Features As Compared to Competitors

Corporation of America page 6 Grouper Features As Compared to Competitors