Shady Behaviour At Home The benefits of shade for sun safety Irene Rutherford, PHN Francine Dion, PHN Durham Region Health Department

Why is shade important? Skin cancer is the most common type of cancer in Ontario Skin cancer is the most common type of cancer in Ontario 38.2% males and 33.6% females in Durham reported having a sunburn in the last 12 months 38.2% males and 33.6% females in Durham reported having a sunburn in the last 12 months Shade is a well recognized strategy to decrease exposure to UVR Shade is a well recognized strategy to decrease exposure to UVR Limited Canadian information about shade Limited Canadian information about shade

Where’s the Shade? 94% of Durham Region residents support the idea of shade in public places 94% of Durham Region residents support the idea of shade in public places Shade is not a priority in planning public places Shade is not a priority in planning public places

Shade At Home To normalize shade as a sun safety practice To normalize shade as a sun safety practice First step towards creating a demand for shade in public places First step towards creating a demand for shade in public places

A well-designed shade project Provides a minimum of 94% protection against direct ultraviolet light (UVR) Provides a minimum of 94% protection against direct ultraviolet light (UVR) Provides shade that falls in the right place, at the desired time of day, at the desired time of year Provides shade that falls in the right place, at the desired time of day, at the desired time of year Creates an outdoor space that is comfortable for use in all seasons Creates an outdoor space that is comfortable for use in all seasons Minimizes the impact of UVR on the outdoor space Minimizes the impact of UVR on the outdoor space

Benefits of Shade Reduces air temperature in summer Reduces air temperature in summer Improves energy efficiency Improves energy efficiency Increases property values Increases property values Provides environmental benefits Provides environmental benefits

Project Overview Web pages Web pages Community Community Garden centres Garden centres Garden clubs Garden clubs

Web pages How to measure shade at home How to measure shade at home How to plan for shade How to plan for shade Types of shade (natural,portable and built) Types of shade (natural,portable and built) How to conduct a shade audit, tree checklists, and reflective surfaces charts How to conduct a shade audit, tree checklists, and reflective surfaces charts

Project Overview Web pages Web pages Community Community Garden centres Garden centres Garden clubs Garden clubs

Community Communication campaign Communication campaign Local media Local media Internet Internet Promotional materials Promotional materials

Garden Centres/Retailers Establish partnership Establish partnership Collaboratively develop promotional materials/educational materials Collaboratively develop promotional materials/educational materials Link to our Web pages Link to our Web pages

Garden Clubs Promote Web pages Promote Web pages Link their website to our Web pages Link their website to our Web pages Distribute promotional information Distribute promotional information

Evaluation Formative Formative Process Process Outcome Outcome

Evaluation Plan Bounceback card Bounceback card Online surveys – residents, garden centres/retailers, garden clubs, UV Network members Online surveys – residents, garden centres/retailers, garden clubs, UV Network members Face to face interviews Face to face interviews RRFSS RRFSS

Formative Evaluation Development of messages and materials Development of messages and materials Bounceback card Bounceback card Face to face interviews Face to face interviews Pilot testing Pilot testing

Process Evaluation # of people visiting the Web pages # of people visiting the Web pages # of stakeholders participating # of stakeholders participating Media response Media response # of public enquiries and requests for information # of public enquiries and requests for information

Outcome Evaluation Knowledge and behavioural intentions Knowledge and behavioural intentions # of items sold that create shade # of items sold that create shade # of interactions with customers about shade # of interactions with customers about shade Quantity of educational resources/promotional items distributed Quantity of educational resources/promotional items distributed RRFSS questions about sun safety and shade RRFSS questions about sun safety and shade

We would like to hear from you… To share your opinions about our Shade Web pages, please complete our online survey To share your opinions about our Shade Web pages, please complete our online survey Your answers will be used to inform future revisions of our Web site Your answers will be used to inform future revisions of our Web site

How to find us online Click on “Public Health”, then “sun safety” to view pages, then click on “survey for UV Network Members” Click on “Public Health”, then “sun safety” to view pages, then click on “survey for UV Network Members”