C1: Income Generation for your Web Site Diane McDonald, Strathclyde University.

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Presentation transcript:

C1: Income Generation for your Web Site Diane McDonald, Strathclyde University

Q1: Identify potential revenue generating opportunities on your web site (The University’s e-shopwindow. “Browsers most welcome here” or is that “Most browsers welcome here”?) Opportunities: ISP; commissioned work/consultancy (web technologies); s/w development; profile raising; adverts - local business - but potential conflict of interest; sponsorship (targeted); affiliates and associates; selling marketing information; business services information; distance learning & continuous professional development; outward marketing - eg conference facilities; and hosting e-conferences.

Q2: Investigate how the opportunities identified could be implemented §Drivers: Management Pressure; market forces - from the competition; finance; recruitment and R&D; cut of the “free ads”; need for financial support; pressure from sponsors. §Pitfalls: It puts users off; (hidden) costs; legality & liabilities; would there be enough deals? §Barriers: financial resources; legal; ideology; organizational culture. §Exemplars: USA HE; Amazon §Skills needed: web, media, marketing, business, common sense, contract and legal. In house already, but in short supply.

Q3: Devise a way forward §Business models - guidelines please §and business plans §JISC briefing document (eg RSN on Advertising) §Guidelines §Potential to set up consortial arrangements to pool resources for legal, marketing &purchasing - do it once for the benefit of the several