Mat Service Group Little Rock March 2002  David A. Goldsmith  MetaMatrix Consulting Group, LLC.

Purpose  To build a new business from scratch  Design a well organized firm  Challenge what you do everyday  Break the boundaries of ordinary thought  Define what you may consider “correct”  Learn what others think about the industry

During the design process ask…  Knowing what you know now, what would you do differently?  What has held your firm back from growing to the size or profitability you expect?  What would make you more competitive in today’s and tomorrow’s environment.  What products will you offering?  What business are you in?

What the difference between a strategy and a tactic? Strategies Determine Outcomes Tactics Insure Outcomes

9 Reasons to Create a Strategy 1. Gives direction to a firm 2. Focuses employees 3. Allocation of resources 4. Determines the types of structure Alliances, technologies, products, etc. 5. Establishes as sales process 6. Determines the supply chain 7. Overcome competitive forces 8. Ties functions together into one environment 9. Puts you in the driver seat.

Order Qualifiers & Order Winners Order Qualifiers  Identifies what your organization must have in terms of assets, personnel, education, etc. to enter the market Order Winners  Identifies what a firm must do to win in an industry while at the same time spots strengths in your firm or in competition

Example Specialty Cup Printer & Manufacturer  A midsize firm on the east coast offers custom manufacturing and custom printing to customers throughout the nation. The firm offers all elements from design to 4 color printing. Typical run is 20,000 units and a minimum run is 1000 units.

Specialty Cup Printer & Manufacturer  Order Qualifiers –Capacity to store 500,000 units –High speed automatic production –4 spot color printing and pad printing –Credit line –Catalog on line and paper –4 day turn around –Pricing around $1.20 per cup

Specialty Cup Printer & Manufacturer  Order Winners –48 Hour specialty service –4 Color process printing –2,000,000 cups in stock –16 colors –Website and online ordering –Brand name –Patented production process –Internal cup manufacturing vs. outsourcing

Conversion of idea… Internal Forces Management Time Funds External Forces Vendors Customers Market Conditions

Contact Information David A. Goldsmith MetaMatrix Consulting Group LLC 927 East Colvin Street Syracuse, NY – Voice – (315)