Rental Conversion Burner Program Caroline Fluet – Unitil Donna White – O G Croteau P & H August 27, 2015

Massachusetts Gas Service Area

Demographic of MA gas service area Population# Housing Units % MultifamilyMedian Household $ Persons below poverty level Gardner 20,3549, $48,843*14.4* Fitchburg 41,00017, $45,363*20.6* Ashby 3,2081,0673$82, Lunenburg 10,0863,6689.7$69, Townsend 6,9052, $78, West Townsend 2,125770$90,5210 Westminster 7,2772, $75, *State Average 6.7m2.8m41.7$66,

The Opportunity How do we sell this product?  We sell by focusing the customer on “ease of conversion”.  Very little up front cost.  A standard install could cost the customer as little as having the chimney cleaned or installing a hard wire CO detector How do we reach these folks?  On the main and low use marketing by mail  Mass Media( TV/Radio/Online) is a very effective way to reach home and business owners.

Oil Prices vs CB Installations

Standard Installation  Equipment inspection  Chimney inspection  Gas piping to meter  Flue pipe up to 6’  Barametric gauge  Spill switch  Burner install

Trade Allies and Contractors  Chimney Sweeps  Provide certification  Clean the chimney  Electrician  Wire the burner  Install a hard wired carbon monoxide detector  Plumber:  Provide written estimate  Verify chimney certificate  Verify carbon monoxide detector  Install burner and coordinate the associated trades  Coordinate final inspection and meter set

Donna White O G Croteau Plumbing & Heating, Inc.

What We Do: Site visit Visually inspect chimney Ensure the location is up to MA Code Provide Gas Load Provide Estimate Do Installation

The Burner Carlin EZ Burner 50,000 to 275,000 btu’s Selection Guide Instruction Manual Gas Analyzer Wohler A 400 Provide print out

Clean the unit Seal flue gas containing joints Test the gas line Schedule the Electrician Adjust firing rate Schedule City/Town inspection Schedule meter set

The what’s in it for me: Expands business Visibility Associations

Q & A