© 2014 Research Director, Inc. RESEARCH Influence Old School 105.3’s Adult Listeners to Enroll at Your School and Complete Their College Education! Nearly.

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Presentation transcript:

© 2014 Research Director, Inc. RESEARCH Influence Old School 105.3’s Adult Listeners to Enroll at Your School and Complete Their College Education! Nearly one-third (32%) of Old School 105.3’s Adult 18+ listeners have some college education. Old School reaches 79,556 of these Adults ,556 Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA, September 2012 – August 2013, Monday-Sunday 6A-12M

© 2014 Research Director, Inc. RESEARCH Influence Old School 105.3’s Adult Listeners to Enroll in Your Special, Technical or Vocational School! Nearly two-fifths (37%) of Old School 105.3’s Adult 18+ listeners have attended a special, technical or vocational school. Old School reaches 93,309 of these Adults 18+. Plus, Old School 105.3’s Adult 18+ listeners are 20% more likely than the market average to have attended a special, technical or vocational school. 93,309 Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA, September 2012 – August 2013, Monday-Sunday 6A-12M

© 2014 Research Director, Inc. RESEARCH Increase Enrollment for Your School, College or University When Targeting Old School 105.3’s Adult Listeners! More than one out of five (21%) of Old School 105.3’s Adult 18+ listeners are planning to go back to school in the next year. Old School reaches 53,601 of these Adults 18+. Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA, September 2012 – August 2013, Monday-Sunday 6A-12M Plus, Old School 105.3’s Adult 18+ listeners are 70% more likely than the market average to be planning to go back to school in the next year. 53,601

© 2014 Research Director, Inc. RESEARCH Increase Enrollment for Your Adult Continuing Education Courses When Targeting Old School 105.3’s Adult Listeners! Old School reaches nearly one-fifth (16%) of all Adults 18+ in the metro who are planning to attend an adult continuing education class in the next year. Old School reaches 30,431 of these Adults 18+. Source: Scarborough, Charlotte-Gastonia-Rock Hill, MSA, September 2012 – August 2013, Monday-Sunday 6A-12M Plus, Old School 105.3’s Adult 18+ listeners are 14% more likely than the market average to be planning to attend an adult continuing education class in the next year. 30,431