MINI CASE WRITING SEMINAR By Office of Responsible Management Education March 17, 2014

Programme Welcome Case structure and the case company / Marcus Møller Larsen (SMG) Coffee break The teaching note / Robert Austin (MPP) Publication at the Case Centre / Marie Koustrup Frandsen (PRME) Time for Questions / Robert Austin (MPP), Dana Minbaeva (SMG) and Marcus Møller Larsen (SMG)

Marcus Møller Larsen (SMG)

We start again at 9:30 Coffee break

Robert Austin (MPP)

THE CASE WRITING INITIATIVE Why: To develop high ‐ quality, CBS ‐ branded cases, linked to areas of responsible management, and to distribute these cases worldwide via the Free CBS Case Collection at thecasecentre.org. What: All faculty involved in teaching are invited to apply for up to 60 student hours to support the development of a teaching case + teaching note related to responsible management. At least one learning objective should address a responsible management education issue

Jan-April May - August Sept- Dec Call for cases Evaluation 1 Evaluation 2 Funding Case Writing Seminar 17 March Feedback /Case coordinator Deadline 1. draft 4 May Deadline 2. draft 8 June Peer Review /Experienced CBS case writer Deadline for test 4 December Re-write case + teaching note Re-write Publication Editing /External THE PROCESS – SPRING 2015

PUBLICATION ON THE CASE CENTRE Free CBS Case Collection on Responsible Management The case needs to be used in class before it can be published on the case centre. We layout the cases in order to ensure a consistent look of the CBS case collection.

FIND MORE INFO The case writing initiative: -Slides -Guides -Important dates, etc. The Case Centre: -Cases -Guides -Competitions, etc. Office of Responsible Management Education:

QUESTIONS ?

TEACHING NOTE TEMPLATE SUMMARY OF THE CASE: brief description of case and its context. TEACHING OBJECTIVES AND TARGET AUDIENCE: describes, with examples, the key issues and learning objectives, indicating the target group for the case. TEACHING APPROACH AND STRATEGY: suggests how to approach the case in class, e.g. trigger questions, the case’s demand on time-tabling, suggestions for assignments. ANALYSIS OF CASE QUESTIONS: answers to the list of questions above. Should at least be as thorough as one would expect from the best students. SUGGESTED READINGS: reference list according to key approaches mentioned above. FEEDBACK: indication of how the case worked with different student groups APPENDICES: e.g. references, follow up on what happened later (real life), etc.