Are you attracted by these images? Why? NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…

Slides:

Advertisements

Similar presentations

1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1.

Advertisements

Graphic Design Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines,

Y A S O O B A L I b o r n o n 1 9 t h F e b r u a r y i n K a n p u r d i s t r i c t o f U t t a r P r a d e s h. H e s t a r t e d s i n g i.

Creative Message Strategy

Executional Frameworks Chapter 7.  Message strategies are used to deliver a message theme (Chapter 5)

Advertising Strategies

Identity as Branding Branding, Marketing, and Advertising.

Introduction to Media Studies EMS30 Mr. Briggs. What is Media Studies? Media Studies is a general term used to describe the different educational approaches.

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter The Creative Side.

Media Literacy Ability to “read”, analyze, evaluate, and create media in a variety of forms.

Advertising. When we think of the media, what do we think of? Brainstorm some examples.

Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.

Creative Strategy: Planning and Development

Name Of the Student Name Of the University MARKETING COMMUNICATIONS1.

Warmup “If I could say it in words, there would be no reason to paint.” – Edward Hopper What is your definition of art? What kind of art do you like to.

CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Lecture

Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 9.

MEDIA TEXT CONTINUED “Selling Images and Values” From Mass Media and Popular Culture.

Advertising and Promotional Tools. Promotional tools Strategies businesses use to sell their goods or services.

What does AIDA stand for: A. Attractiveness, Interest, Desire, Action B. Attention, Interest, Design, Action C. Attractiveness, Interest, Design, Action.

Copyright 2000 Prentice Hall17-1 Chapter 17 Advertising.

Seminar “Napredni marketinški standard“ i “Standard investicijskog okruženja, rujna OUTREACH – Marketing Abroad to Potential Investors Matt.

Aspects of Successful Advertising Strategies From Mark Hollings Frederik Rausch Marco Petzoldt Sven Ludwig.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 10 Media Planning and Strategy.

Deconstructing Media Introduction. Anatomy of Media Media: any communication that is This includes messages from the Media Analysis: Five Core Concepts.

Digital Signage has been put into use in the business or organization. For the purpose of the three major reasons to create name or brand, communications.

ESPN. Introduction This paper discusses about a virtual organization The virtual organization which I had selected was ESPN. The ESPN was a channel which.

The Copy (the language used) The Graphics (does the illustration/design affect the message?) The Brand (is the image of the product important to the advert)

Chapter 16 Tobacco Analyzing Influences Slide 1 of 4 Examining Advertising Tactics Use the following guidelines to help you identify and resist the techniques.

THE COGNITIVE PROCESS IN ADVERTISING COMMUNICATION DIMITAR TRENDAFILOV NEW BULGARIAN UNIVERSITY - SOFIA.

 It is the process of selecting specific market segments on which to concentrate the marketing effort.  This requires the analysis of 4 aspects present.

IN STORE IMAGES photos to establish store brand. Images in store/of store. Think on: target market, style, image of store itself. What is in store that.

BINGO!. Make a bingo card Choose 6 from this list to make your bingo card slogan profit innovative femininity Mission statement brand image trial unique.

TEST BUDDY FEEDBACK. SURVEY FEEDBACK I conducted a survey to find out what people think about animal shelters. The CAB requirements were to include the.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

Provoking the target audience View as slide show Adapted from AdPrin.com.

Trimax SolutionsGoogle Adwords Management Sydney The importance of landing pages on pay per click advertising campaigns.

Five Media Principles.

Media Literacy – Quick Review

Study Questions: Who is narrating this account? Who is speaking?

The creative process & creative brief

Media Literacy – Discussion Forum

Advertising marketing.

Lesson 40. Using the magazines you have brought along, choose any 2 advertisements: Answer the following questions for the two advertisements you have.

Advertising and Persuasion

14 Product and Corporate Advertising

Ag & Resource Economics

Chapter 20 Marketing and Selling.

Poor, poor, Addie Bundren…

Practice of Terminology

Elements of Destination Management

إدارة التسويق 11 إعداد د. محمود صالح.

The Role of Creativity Creative messages share two characteristics:

بسمه تعالی کارگاه ارزشیابی پیشرفت تحصیلی

Today’s Schedule Lesson Goal: Define and apply the 5W’s and H of media literacy Minds On Brainstorm: Literacy Note: What is Media Literacy? Action Analysing.

Consumer Culture Targeting Teenagers with Advertising.

Elements of Advertisements

Cultural Assumptions in Marketing - Advertising

combine sound video and animation to …. Product length and quality

How does the media convince us of things?

Chapter 17 Promotional Concepts and Strategies

Discuss in your groups: Which of these adverts were banned?

Cultural Assumptions in Marketing - Advertising

Chapter 6 Creative Development

Presentation transcript:

Are you attracted by these images? Why?

NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…

How do adverts work?

What is it the unique selling proposition? Do you think advertising is promise? Why?

What do you think these adverts want to promise?

In pairs analyze those adverts taking into account… Brand Target Strategies Goals Other

Is the main purpose of advertising to inform or to entertain its public? Is the main purpose of advertising to inform or to entertain its public? Who were those messages intended to? Who were those messages intended to? From whose perspective is that story told? From whose perspective is that story told? Which voices are heard and which are totally absent? Which voices are heard and which are totally absent? What kind of strategies does these messages use to get your attention? What kind of strategies does these messages use to get your attention?