By: Matt Jorgensen An Le

 Charles Duhigg, February 12, 2010  How Companies Learn Your Secrets (Target)  Article focuses on behavioral changes and decision making habits that occur from being a single man/woman to married couple with kids.  Why do these changes take place, and at what stages?

 Consensual purchase decisions  Members agree on the desired purchase  Likely to engage in problem solving and consider alternatives until group goal is found.  Accommodative purchase decisions  Group members have different preferences or priorities and can not agree on a purchase.  Likely to use bargaining, coercion, and compromise to achieve agreement.

 4 factors that can cause conflict  Interpersonal need  Product Involvement  Responsibility  Power  Discussion- which factor is most often seen with college roommates?

 Autonomic decision: One family member makes a decision  Syncretic decision: decision that involves both partners.  Discussion- which strategy do your parents use when buying a pet, a car, or decorating a room in the house?

 Marketing to children starts before birth.  Marketers split up children into 3 markets.  Primary Market  Influence Market (Parental yielding)  Future Market

 Another method to segment children is by age.  Measured in terms of cognitive development or their ability to comprehend concepts of increasing complexity.  Swiss psychologist Jean Piaget takes it a step further by identifying 3 segments.  Limited  Cued  Strategic

 Discussion- Do you think sex roles still influence decision making in a household?  Any impact with a boyfriend or girlfriend?

 habits.html?_r=2&pagewanted=1&sq=children%20marketing&st=cse&sc p=4 habits.html?_r=2&pagewanted=1&sq=children%20marketing&st=cse&sc p=4  Solomon, Michael R. Consumer Behavior. Pearson Custom Business Resources. New York: Pearson Custom Publishing, 2009 