#FDOM Marketing on Social Media In other words...doing “Social Media” for a living

Social Media as a Profession ✤ It’s a 24/7 gig, for the most part ✤ It’s often thrown off on the interns, which is a shame (but also a great opportunity for you) ✤ It requires both quantity and quality ✤ Gary V. recommends to go where the eyeballs are (everywhere) - but match your business with the right social network first ✤ Be professional (GSP/tone) ✤ Find a genuine voice that matches your brand ✤ Be responsive (which is not as easy as it sounds)

Marketing & Boxing ✤ Marketing used to be a quick knockout: ✤ Print, TV, Radio, Internet ✤ Businesses punched as hard and as often as possible ✤ Marketing (storytelling) is now a sparring match ✤ Because of social, customers demanded a change: They wanted to be paid attention to ✤ Marketing now consists of a bunch of jabs (stories, relevant content, memes, etc.), a chance to interact and voice concerns/complaints before you try to land the right hook (a call to action)

Great Content ✤ 1. It’s native ✤ 2. It doesn’t interrupt ✤ 3. It doesn’t make demands (often) ✤ 4. It leverages pop culture ✤ 5. It’s micro ✤ 6. It’s consistent and self-aware

A Great Right Hook ✤ 1. The call to action is simple and easy to understand. ✤ 2. It is perfectly crafted to mobile and all digital devices. ✤ 3. It respects the nuances of the social network in which you are using.

Storytell on Facebook ✤ “Familiarity breeds acceptance” ✤ What is EdgeRank? ✤ EdgeRank makes responses to jabs incredibly important ✤ 3-5% of your following will see your content ✤ You have to stay vigilant with Facebook’s changes ✤ You have to continually jab ✤ You have to target

Storytell on Facebook

Storytell on Facebook (a right hook)

Listen on Twitter ✤ What is Twitter’s main value? ✤ “Content often has far less value than context” ✤ Prime for engagement - why? ✤ Users are constantly looking for attention from strangers ✤ Community building and customer service are key ✤ Search for conversation

Listen on Twitter

Glam it Up on Pinterest ✤ If your brand or product is focused on women (which most are), you need to be on Pinterest ✤ Women outnumber men 5:1 ✤ We love reminders of who we are and who we want to be (bumper stickers, photos on lockers, etc.) ✤ Much more successful conversion rate than Facebook or Twitter ✤ Content must be visually appealing ✤ Build a community (re-pin)

Glam it Up on Pinterest

Getting Artsy on Instagram ✤ Challenges for marketers: ✤ No links and no shares ✤ A great place to share beautiful content (images) ✤ Don’t share ads, stock photos ✤ People want original “art,” not commercials ✤ Younger audience ✤ Go crazy with hashtags

Getting Artsy on Instagram

Get Animated on Tumblr ✤ Ranks #1 in terms of minutes spent per visit ✤ Skews younger (18-34) ✤ You have complete artistic control over the look ✤ Connect via interests ✤ Two words: ANIMATED GIFs