Presented by: Charles M. Dahlheimer North American Consulting Group, Inc. Welcome to My Home!

National Association of Realtors… “…85% of Clients involved in a real estate transaction, happy with their agent” But… ONLY 11% Use the agent again!

Consumers Preferred Method of Contact Source: Doctor = 80% Preferred

What Is It? My Home Owners Club is an affinity club that addresses the sponsor's … “Stay in touch”… (groups) The Club is for homeowners, and homeowners- to-be who are seeking to better manage the many aspects of owning a home. AAA AARP

My Home Accomplishes 3 Things: Unique, Relevant Content for the Club Member Effortless for the Sponsor to reach the Club Member, and vice versa Genuine Value for the Sponsor’s Investment - less than 10% of the "average" bulk mail cost

What does your market look like? If your audience looked like this… Any old farming method would do But if your audience looks like this… You need My Home!

California San Francisco Palm Estates Subdivision Individualized e-Alerts, e-Newsletters and HOMEPLATE INPUTOUTPUT automatic process Upload existing database "Add as you go" Club Member input (greater input reaps greater rewards) How do I get started?

Communication – eAlerts Keep your contact information in front of the Club Member, without having to “self promote.” Twice per month

Communication – eNewsletter Lead article can be written by Sponsor Shows recent home sales by members Shows local school information and more... Once per month

HOMEPLATE – Information Portal Archive of all eAlerts and eNewsletters (their own as well as the rest of the clubs) Top of Screen

HOMEPLATE – Information Portal Bottom of Screen Once enrolled…your farm begins to farm…

Exclusivity Feature No duplicate memberships are allowed – meaning your members can’t also be enrolled by someone else! You can be “on deck” for current members enrolled by someone else Exclusivity based on member’s address Enjoy an “exclusive” sponsor relationship with the Club Member

Offer enrollment from your web site and signatures! We’ll provide you marketing banners – Turn HITS into members Add your offer to your signature! Best Regards, John Smith , ***If you haven’t already, join My Home Owners Club! – Click Here!

Sponsor Center

Track the Results What went out When it went out Who opened it Who has a bad address

Summary Unique, Relevant Content for the Club Member Low/No Ongoing Effort on the Sponsor’s Part Genuine Value for the Sponsor’s Investment

Does your existing system do this? My HomeMost Farming Systems One-to-one touch YES ?? Track Results YES ?? One click to respond YES ?? Two-way correspondence YES ?? One Size Fits All NO ?? Creates Asset YES NO

Raving Fans Voted 'Product of the year in 2003' by National Relocation & Real Estate Magazine Real Estate's Largest Independent News Magazine Since 1985

Raving Fans “The Club is absolutely great!” - Jonathan D. Nicholas, RE/MAX of Indiana, LP "Don't leave home without it!!.“ - Chuck Boles RE/MAX Horizons "I've already received numerous responses from past clients thanking me for the membership and have gotten one referral. Thanks for your help.“ - Steve Moyer, Prudential Henry & Burrows "Great job! It is all we expected and more.“ - James L. Bray, CUTLER/GMAC Real Estate

Enroll Today $ setup – includes FREE subscription to RISmedia’s “National Real Estate and Relocation” magazine $29.95 per month 500 Active Club Memberships Lifetime pricing & membership lock

Thank You! Charles M. Dahlheimer North American Consulting Group, Inc