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©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Research to Feasibility to Proof of Concept Technology Commercialization & Business Plans  Proof of concept (POC): Evidence that a technology, product, business model or idea is feasible  Spectrum of POC Approaches

The Cycle and Components… – Opportunity recognition – Technical feasibility analysis – Design and development of platform – Prototype building and field testing – Initial market tests – Product/market intro/ramp-up Technology Commercialization A Quick Overview -The Product Development Cycle

©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Components of Business Plan  Executive Summary  The Business  Founding/Management team  Industry/market analysis  Product/service development  Operations plan  Organization plan  Marketing plan  Financial plan  Growth plan  Contingency plan & harvest strategy  Timeline to launch  Appendices  Endnotes

Scalable - manufacturing - - distribution - Adoption - who will use it- - how much- Technologies -existing- - emerging - -advancing- Growth & Change

Scalable - manufacturing - - distribution - Adoption - who will use it- - how much- Technologies -advancing- - emerging - -existing- Leadership & Passion Some Have Found It…