Sergey Myasoedov Dean, IBS-Moscow, PhD, professor Managing Complexity: Challenges for the Emerging Market Leader IBSA Conference in Moscow – May 15-17, 2008

About IBS-Moscow Established in – private non for profit till now – collegiate BS on campus of the Academy of the Russian Government; One of the leading BS of Russia; About 1800 students (600 at BBA and MSc. programs; 1200 at part-time MBA and EMBA). Upper market segment; high national reputation; Programs accredited by the Russian Government, AMBA International, AACSB International; 9 Western partners for the Degree programs (BBA, MSc. Program and EMBA). Corporate EMBA for Microsoft (Russia). Non-degree programs with RSM, Cambridge, Durham, etc.

Introduction What does it mean – “transition”, “emerging” or “misdeveloped”? Moses story Growth of complexity

Growth of Complexity World Globalization and Economic Integration Demographics Informational Revolution (PC, communication) Information Society, Knowledge Society… Revolutionary Changes in Management Education Market change and growth Quality assurance challenge Managers or MBAs: managerial hard or soft? Bologna Accord? Transition to FUTURE customer- driven approach Global strategic partnerships : “Think globally and act locally” complexity

Emerging conditions double the complexity

Extremes Split of value – what should be my son? They are nice Russian People (mind the speakers!) Plus traditional Euro-Asian and North-South split

Case study Happened at DI Workshop - May this year - Story of the Dane (low power distance, femininity, individualistic, LUA, direct communication, universal, etc.): - He came to Russia a 1.5 years ago and met Russian businessman (high power distance, masculinity, collectivistic, HUA, indirect context communication, particular, etc.) ; - He was invited to the restaurant; - IN SOME TIME he signed the contract

Questions: - What did they drink? - What did they talk about (first meeting)? - When the contract was signed ? - the next day_______________ - the next week _____________ - in a month_____________ - in a year_______________ * * * The key problem in politics or business, or education = predictability

The Message: today in emerging economies there exist both weak and strong partners, old and new values!

What are the Deans’ Vision Dreams 1. International synergy (resources, brand, expertise) 2. Meeting the foreign partner expectations 3. Meeting the local market expectations 4. Meeting the other stakeholders expectations (Ministry of Education, Accreditation associations, Mass-media, professional community, etc.) 5. Beating the local market and get the world recognition

So the situation is hopeless. But not serious at all.

Sergei Myasoedov Sergei Myasoedov is Rector/Dean of the Institute of Business Studies (IBS- Moscow), Academy of the Russian Government and Vice-President of the Russian Association of Business Education (RABE). He holds a Ph.D. in Economics from the Moscow University of International Relations (MGIMO) and a PhD in Sociology from the Moscow State University. He has studied at Durham Business School (U.K.), Wharton and Harvard. He has published six books and almost 100 articles on economic reform in Russia, cross-cultural management and business education development. He has lectured at leading schools in Russia, the United States and Europe. In the early 1990’s was the co-founder and Associate Dean of the MGIMO Business School. He is married and has two daughters and son. His hobbies are mounting skiing and traveling.